Unit One Basic Knowledge of Business Letter Writing（商务函电写作基础知识） 1
General View 1
Specimen letters 7
Guidelines for Writing 12
Vocabulary 16
Useful Expressions 17
Exercises 18
Unit Two Establishing Business Relations（建立贸易关系） 19
General View 19
Guidelines for Writing 20
Specimen Letters 20
Useful Expressions 29
Exercises 30
Unit Three Enquiries and Replies（询价及回复） 33
General View 33
Guidelines for Writing 33
Specimen Letters 35
Useful Expressions 44
Exercises 45
Unit Four Offers and Counter-offers（报盘与还盘） 48
General View 48
Guidelines for Writing 49
Specimen Letters 50
Useful Expressions 62
Exercises 63
Unit Five Sales Promotion（促销） 65
General View 65
Guidelines for Writing 65
Specimen Letters 67
Useful Expressions 73
Exercises 75
Unit Six Orders and Acknowledgements（订单与接受） 77
General View 77
Guidelines for Writing 78
Specimen Letters 78
Useful Expressions 88
Exercises 89
Unit Seven Sales Confirmations（销售确认书） 91
General View 91
Guidelines for Writing 91
Specimens 93
Useful Expressions 102
Exercises 105
Unit Eight Terms of Payment（支付） 109
General View 109
Specimens 112
Guidelines for Writing 113
Useful Expressions 129
Exercises 130
Unit Nine Packing（包装） 133
General View 133
Guidelines for Writing 135
Specimen Letters 136
Useful Expressions 154
Exercises 157
Unit Ten Transportation（运输） 160
General View 160
Guidelines forWriting 162
Specimen Letters 164
Useful Expressions 176
Exercises 177
Unit Eleven Insurance（保险） 180
General View 180
Guidelines for Writing 181
Specimen Letters 183
Useful Expressions 195
Exercises 196
Unit Twelve Complaints,Claims and Adjustments（申诉、索赔、理赔） 199
General View 199
Guidelines for Writing 200
Specimen Letters 200
Useful Expressions 212
Exercises 214
Unit Thirteen Agency（代理） 217
General View 217
Guidelines for Writing 219
Specimens 219
Useful Expressions 226
Exercises 227
Unit Fourteen Bidding（投标） 229
General View 229
Guidelines for Writing 231
Specimens 233
Useful Expressions 243
Exercises 244
Selective Reading 246
Unit Fifteen Electronic Correspondence（电子函电邮件） 250
General View 250
Guidelines for Writing 252
Specimens 252
Useful Expressions 258
Exercises 258
Key to the Exercises（单元练习答案） 260
Reference Books（参考文献） 278