Chapter 1 Introduction 1
Section 1 The Meaning and Classification of Human Consumption 2
Section 2 The Theoretical Framework and the Object of Study in Economics of Consumption 13
Section 3 Application of Consumer Economics in China 18
Section 4 China Starts to Enter the Consumer Economy Era 20
Section 5 Research Methods of Consumer Economics 23
Chapter 2 Consumer Economic History and the Evolution of Consumption Theory 25
Section 1 Human Consumption Law 25
Section 2 Consumption and Population and Land 28
Section 3 Chinese and Western Consumption Theory 29
Section 4 Consumption Theory in Economic Sociology 38
Section 5 Marx Consumption Theory 42
Section 6 Deng Xiaoping's Consumption Idea 44
Chapter 3 Consumption Chain 47
Section 1 Consumption and Consumption Chain 48
Section 2 Micro Consumption Chain 50
Section 3 Macro Consumption Chain 52
Section 4 Consumption Chain and Marketing Method 58
Section 5 Sustainable Consumption 61
Chapter 4 Productivity in Consumer Society 67
Section 1 Constitution of Productivity in Consumer Society 67
Section 2 Productivity in Consumer Society and Productive Relations 69
Section 3 Classification of Productivity in Consumer Society 70
Section 4 Element Analysis of the Narrow Sense of Productivity in Consumer Society 73
Section 5 Element Analysis of the Broad Sense of Productivity in Consumer Society 78
Chapter 5 Consumption Need and Consumption Demand 83
Section 1 Meaning and Characteristic of Consumption Need 84
Section 2 Development Trend of Consumption Need 88
Section 3 Meaning and Category of Consumption Demand 92
Section 4 Relation between and Function of Consumption Demand and Economic Growth 96
Section 5 Influence Factor and Change Trend of Consumption Demand 98
Chapter 6 Consumption Structure 107
Section 1 Meaning and Influence Factors of Consumption Structure 108
Section 2 Change and Tendency of Consumption Structure in China 113
Section 3 Consumption Structure Rationalization 119
Section 4 Consumption Structure and Industrial Structure 126
Chapter 7 Consumption Pattern 133
Section 1 Meaning and Influence Factors of Consumption Patterns 133
Section 2 Change and Development Tendency of Consumption Patterns 139
Section 3 Individual Living Consumption and Group Living Consumption 143
Section 4 Non-market Living Consumption and Market Living Consumption 147
Section 5 Establishing Civilized,Healthy and Scientific Consumption Pattern 150
Chapter 8 Consumer Market 155
Section 1 Meaning and Feature of Consumer Market 155
Section 2 Position and Type of Consumer Market 158
Section 3 Consumes'Purchasing Behavior Rule 164
Section 4 Development Tendency of Chinese Consumer Market 170
Section 5 Development Prospect of Chinese Consumer Market 178
Chapter 9 Consumption Environment 183
Section 1 Basic Contents of Consumption Environment 184
Section 2 Significance of Optimizing Consumption Environment 188
Section 3 Consumption Environment and Sustainable Development 193
Section 4 Optimization of Consumption Environment 200
Chapter 10 Consumption Philosophy 209
Section 1 Concepts of Consumption Philosophy and Human's Personal Consumption Law 209
Section 2 Consumption Subject and Consumption Object 210
Section 3 Consumption Practice and Consumption Consciousness 214
Section 4 Dynamic Function of Consumption Consciousness 216
Section 5 Materialization of Spiritual Consumption and Spiritualization of Material Consumption 218
Section 6 Consumption Consciousness and Comprehension＆Inspiration 219
Chapter 11 Macro Regulation System of Consumer Market 229
Section 1 Macro Regulation and Keynes State Macro Regulation Theory 230
Section 2 Macro Market Regulation Management Centered on Living Consumption 233
Section 3 Purpose,Means and Elements of Macro Regulation 235
Section 4 Retrospect of Several Marco Regulations in China since the Reform and Opening-up Policy 239
Section 5 Thought and Approach of Macro Regulation of Consumer Market 244
Section 6 Structural Reform of Supply Side Is an Important Task of Macro Regulation 247
Chapter 12 Consumer Rights and Interests and Consumer Education 251
Section 1 Safeguarding Consumer Rights and Interests 251
Section 2 Expression and Reason of Damaged Consumer Rights and Interests 261
Section 3 Measures of Safeguarding Consumer Rights and Interests 266
Section 4 Strengthening Consumption Education 269
Chapter 13 Service Consumption 275
Section 1 The Implication and Development of Service Consumption 276
Section 2 Productive Service Consumption 278
Section 3 Life Service Consumption 282
Section 4 Social Service Consumption 294
Section 5 Structural Upgrading of Service Consumption and Problems Existing 296
Chapter 14 Spiritual and Cultural Consumption 301
Section 1 The Meaning and Basic Features of the Spiritual and Cultural Consumption 302
Section 2 The Effect of Spiritual and Cultural Consumption 308
Section 3 Status and Problems of Spiritual and Cultural Consumption in Our Country 311
Section 4 Guidelines on Spiritual and Cultural Consumption Should Be Enhanced 316
Chapter 15 Information Consumption 323
Section 1 The Connotations and Features of Information Consumption 324
Section 2 Effects and Influence of Information Consumption 331
Section 3 The Development and Classification of Information Consumption 336
Section4 Developing National Information Consumption 340
Chapter 16 Network Consumption 349
Section 1 The Meaning and Features of Network Consumption 349
Section 2 The Factors that Influence Demands of Network Consumers 353
Section 3 Network Consumption and Network Marketing 358
Chapter 17 Consumption and Enterprise Management 365
Section 1 Consumption and Enterprise Philosophy 366
Section 2 Consumption and Enterprise 368
Section 3 Features of Corporate Management under Chinese National Conditions 369
Section 4 Enterprises Based on Consumption Philosophy 374
Section 5 Corporate Marketing and Management around the Consumers 382
Chapter 18 Financial Management and Macro-control of Family Consumption 387
Section 1 The Definition and Classification of Family Consumption 388
Section 2 Current Family Income and Consumption Conditions in China 392
Section 3 Family Life Consumption Fund 399
Section 4 Family Life Consumption Is the Core of the Three Major Consumption 405
Section 5 Family Financial Management 408
Chapter 19 Consumption Is the Driving Force of Social Civilization Progress 413
Section 1 Consumption Demand Is the Driving Force of Social Progress 414
Section 2 Dynamic Expression of Consumption in Different Historical Periods 417
Section 3 Scientific Research Consumption and Social Progress 420
Section 4 Education Consumption and Social Progress 427
Section 5 Health Care Consumption and Social Progress 430
Section 6 Defense Consumption and Social Progress 432
Section 7 State Administrative Consumption and Economic Development of Consumption Society 435
References 438
Postscript 444