Chapter 1 E-commerce Basics 1
Unit 1 Development of E-commerce 1
Objectives 1
Overview 1
Word List 1
Lesson 1 What Is E-commerce? 2
Session 1 Reading Material 2
Session 2 Notes 3
Session 3 Practice 4
Session 4 Surf the Net 7
Lesson 2 B2B,B2C and C2C 7
Session 1 Reading Material 7
Session 2 Notes 8
Session 3 Practice 9
Session 4 Surf the Net 11
Unit 2 Website Browse and Registration 12
Objectives 12
Overview 12
Word List 12
Lesson 3 Explore the World with IE 13
Session 1 Reading Material 13
Session 2 Notes 14
Session 3 Practice 15
Session 4 Surf the Net 18
Lesson 4 Why to Register? 18
Session 1 Reading Material 18
Session 2 Notes 19
Session 3 Practice 20
Session 4 Surf the Net 22
Unit 3 E-mail and Mailbox 22
Objectives 22
Overview 22
Word List 23
Lesson 5 E-mail,the Most Rapidly Growing Communication Tool 23
Session 1 Reading Material 23
Session 2 Notes 24
Session 3 Practice 25
Session 4 Surf the Net 28
Lesson 6 Set Up an Outlook Express E-mail Account 29
Session 1 Reading Material 29
Session 2 Notes 31
Session 3 Practice 32
Session 4 Surf the Net 33
Unit 4 Uploading and Downloading 34
Objectives 34
Overview 34
Word List 34
Lesson 7 HTTP and TCP/IP 35
Session 1 Reading Material 35
Session 2 Notes 36
Session 3 Practice 37
Session 4 Surf the Net 40
Lesson 8 Use CuteFTP to Upload and Download Files 41
Session 1 Reading Material 41
Session 2 Notes 43
Session 3 Practice 44
Sessiod 4 Surf the Net 45
Chapter 2 Be Prepared for E-commerce 48
Unit 5 Set Up Websites 48
Objectives 48
Overview 48
Word List 49
Lesson 9 About Alibaba 49
Session 1 Reading Material 49
Session 2 Notes 50
Session 3 Practice 51
Session 4 Surf the Net 54
Lesson 10 Global Branding Strategy Online 54
Session 1 Reading Material 54
Session 2 Notes 55
Session 3 Practice 56
Session 4 Surf the Net 58
Unit 6 Network Marketing 58
Ohjectives 58
Overview 59
Word List 59
Lesson 11 Websites for Search Engines or People? 60
Session 1 Reading Material 60
Session 2 Notes 61
Session 3 Practice 62
Session 4 Surf the Net 65
Lesson 12 Types of Online Promotion 65
Session 1 Reading Material 65
Session 2 Notes 67
Session 3 Practice 68
Session 4 Surf the Net 70
Chapter 3 Get Your E-commerce Going 71
Unit 7 Online Enquiry 71
Objectives 71
Overview 71
Word List 72
Lesson 13 Introduction to Enquiry 72
Session 1 Reading Material 72
Session 2 Notes 73
Session 3 Practice 75
Lesson 14 Making Enquiry 78
Session 1 Reading Material 78
Session 2 Notes 80
Session 3 Practice 81
Unit 8 Online Offer 84
Objectives 84
Overview 84
Word List 85
Lesson 15 Introduction to Offer 86
Session 1 Reading Material 86
Session 2 Notes 87
Session 3 Practice 89
Lesson 16 Making Offer 92
Session 1 Reading Material 92
Session 2 Notes 94
Session 3 Practice 96
Unit 9 Online Counteroffer 100
Objectives 100
Overview 100
Word List 100
Lesson 17 Introduction to Counteroffer 101
Session 1 Reading Material 101
Session 2 Notes 102
Session 3 Practice 103
Lesson 18 Making Counteroffer 106
Session 1 Reading Material 106
Session 2 Notes 108
Session 3 Practice 111
Unit 10 Online Acceptance 114
Objectives 114
Overview 114
Word List 114
Lesson 19 Introduction to Acceptance 115
Session 1 Reading Material 115
Session 2 Notes 116
Session 3 Practice 117
Lesson 20 Making Acceptance 119
Session 1 Reading Material 119
Session 2 Notes 121
Session 3 Practice 123
Unit 11 Sending Contract and Counter-signature 125
Objectives 125
Overview 125
Word List 125
Lesson 21 Making and Sending Contract 126
Session 1 Reading Material 126
Session 2 Notes 129
Session 3 Practice 131
Lesson 22 Electronic Signature and Certification 134
Session 1 Reading Material 134
Session 2 Notes 135
Session 3 Practice 136
Chapter 4 Get Payment for Your E-commerce 139
Unit 12 Online Payment System 139
Objectives 139
Overview 139
Word List 139
Lesson 23 Internet Merchant Account 140
Session 1 Reading Material 140
Session 2 Notes 141
Session 3 Practice 142
Session 4 Surf the Net 144
Lesson 24 Security Issues 145
Session 1 Reading Material 145
Session 2 Notes 146
Session 3 Practice 148
Session 4 Surf the Net 149
Unit 13 Payment by L/C 150
Objectives 150
Overview 150
Word List 150
Lesson 25 Letter of Credit(L/C) 151
Session 1 Reading Material 151
Session 2 Notes 152
Session 3 Practice 153
Session 4 Surf the Net 154
Lesson 26 Urge Establishment of L/C ＆ Amend L/C 155
Session 1 Reading Material 155
Session 2 Notes 157
Session 3 Practice 162
Chapter 5 Carry out Your E-commerce 164
Unit 14 Arrange Shipment 164
Objectives 164
Overview 164
Word List 164
Lesson 27 UPS Global Distribution and Logistics 165
Session 1 Reading Material 165
Session 2 Notes 166
Session 3 Practice 167
Session 4 Surf the Net 170
Lesson 28 Shipping Services 171
Session 1 Reading Material 171
Session 2 Notes 172
Session 3 Practice 173
Session 4 Surf the Net 177
Unit 15 Arrange Insurance 178
Objectives 178
Overview 178
Word List 178
Lesson 29 Ocean Marine Cargo Insurance 179
Session 1 Reading Material 179
Session 2 Notes 180
Session 3 Practice 182
Session 4 Surf the Net 184
Lesson 30 Insurance Online 185
Session 1 Reading Material 185
Session 2 Notes 186
Session 3 Practice 187
Session 4 Surf the Net 188
Unit 16 Inspection ＆ Customs Declaration 189
Objectives 189
Overview 189
Word List 189
Lesson 31 China E-port Profile 190
Session 1 Reading Material 190
Session 2 Notes 191
Session 3 Practice 193
Session 4 Surf the Net 194
Lesson 32 Declaration Service By Hongkong Customs 195
Session 1 Reading Material 195
Session 2 Notes 196
Session 3 Practice 198
Session 4 Surf the Net 199
Chapter 6 Conclude Your E-commerce 200
Unit 17 Making Documents for Negotiation 200
Objectives 200
Overview 200
Word List 201
Lesson 33 Data Transfer Through Internet 202
Session 1 Reading Material 202
Session 2 Notes 203
Session 3 Practice 204
Lesson 34 Making Documents 207
Commercial Invoice 207
Session 1 Reading Material 207
Session 2 Notes 208
Draft 210
Session 1 Reading Material 210
Session 2 Notes 211
Bill of Lading 212
Session 1 Reading Material 212
Session 2 Notes 213
Packing/Weight List 216
Session 1 Reading Material 216
Session 2 Notes 217
Insurance Policy/Certificate 218
Session 1 Reading Material 218
Session 2 Notes 219
Inspection Certificate 221
Session 1 Reading Material 221
Session 2 Notes 222
Certificate of Origin ＆ Form A 223
Session 1 Reading Material 223
Session 2 Notes 224
Beneficiary's Certificate 227
Session 1 Reading Material 227
Session 2 Notes 228
Session 3 Practice 228
Lesson 35 Settlement and Cancellation after Verification 238
Session 1 Reading Material 238
Session 2 Notes 239
Session 3 Practice 241
Appendix Ⅰ 练习参考答案 245
Appendix Ⅱ 常用外经贸英语短语 284
Appendix Ⅲ 参考书目、网站 302