Chapter 1 Fundamentals of Business Writing 1
1.1 The Principles of the Business Letter Writing 1
1.2 Word Choice and Thought Expressions 4
1.2.1 Word Choice 4
1.2.2 Objectionable Expressions 5
1.3 Parts and Formats of Business Letters 7
1.3.1 Parts of a Letter 7
1.3.2 Letter Arrangement Styles 12
Exercises 13
Business Culture Tips 14
Exercises 17
Chapter 2 Inquiry and Reply 21
2.1 Guidelines for Request Letters 22
2.1.1 Preciseness 22
2.1.2 Reasonableness 22
2.1.3 Courtesy 22
2.1.4 Appreciation 23
2.2 Guide for the Response to a Request 23
2.2.1 Simple Acknowledgement 23
2.2.2 Detailed Replies 24
2.3 Structure Aid for Inquire and Reply 25
2.3.1 Inquiry/Reply Letter Structure 25
2.3.2 Useful Words and Expressions in Inquiry/Quotation 25
2.3.3 Sample Sentences for Inquiry and Reply 26
2.3.4 Models for Inquiry/Reply 27
Exercise 28
Business Culture Tips 28
Exercises 31
Chapter 3 Offer and Counter-offer 34
3.1 Models for Counter-offer and Decline the Counter-offer 34
3.2 Words and Expressions for Offer and Counter-offer 36
3.3 Sample Sentences for Offer and Counter-offer Letters 36
3.4 Reduction,Discount,and Allowance 37
3.4.1 Models for Reduction and Discount Letters 37
3.4.2 Phrases and Sentence Patterns 39
3.4.3 Sample Sentences 40
Business Culture Tips 40
Exercises 44
Chapter 4 Order and Confirmation 47
4.1 Order Letters 47
4.1.1 Format 48
4.1.2 Phrases and Expressions for Order Letters 49
4.1.3 Order Acknowledgments 49
4.1.4 Incomplete Orders 49
4.2 Out-of-stock or Discontinued Merchandise 51
4.3 Model for Placing an Oder 51
Exercises 53
Business Culture Tips 53
Exercises 56
Chapter 5 Payment,Shipment,Complaints and Claims 59
5.1 Urging Establishment of L/C 59
5.1.1 Useful Structures 59
5.1.2 Model for Urging Establishment of I/C 60
5.2 Amendment/Extension to Letter of Credit 60
5.2.1 Useful Words and Expressions 60
5.2.2 Model for Amendment to L/C 61
5.2.3 Model for Extension to I/C 61
5.3 Shipment 62
5.3.1 Useful Structures 62
5.3.2 Models for Shipment 63
5.4 Complaint and Reply 64
5.4.1 Useful Structures for Complaint Letters 65
5.4.2 Useful Structures for Reply to a Complaint 66
5.4.3 Models 66
Business Culture Tips 68
Exercises 71
Chapter 6 Business Invitations Letters,Bid 74
6.1 Useful Structures 74
6.1.1 Opening 74
6.1.2 Closing 74
6.1.3 Sentence Patterns 75
6.2 Models for Business Invitation 75
6.3 Format of an Invitation Card 76
6.4 Invitation for Bid 77
6.4.1 Useful Terms in Invitation for Bid 78
6.4.2 Model for Invitation to Bid 78
6.4.3 Model Bid 80
6.5 Congratulation Letter 80
6.5.1 Structure Aid 81
6.5.2 Useful Phrases 81
6.5.3 Sample Sentences 82
6.5.4 Models for Congratulation Letters 82
Exercises 83
Business Culture Tips 84
Exercises 88
Chapter 7 Thanks Letter 91
7.1 Tone of the Letter 91
7.2 Useful Phrases 91
7.3 Sample Sentences 92
7.4 Models for Thanks Letters 92
Exercises 93
7.5 Office Routine Letters 94
7.5.1 Appointment 94
Exercises 96
7.5.2 Correspondence Related to Foreign Visit 97
Business Culture Tips 99
Exercises 102
Chapter 8 Programs and Agenda 105
8.1 Programs 105
8.2 Agerda 107
Exercises 108
Business Culture Tips 108
Exercises 111
Chapter 9 Everyday Business Writing 115
9.1 Note-taking and Correspondence Summary 115
9.1.1 Making Notes 115
Exercises 117
9.1.2 Summarizing Correspondence 118
Exercises 123
Business Culture Tips 125
Exercises 128
Chapter 10 Business Report 132
10.1 Essential Qualities of a Report 133
10.2 Forms of Presentation 133
10.2.1 Report in Letter Form 133
10.2.2 Reports in Tabular Form 136
10.2.3 Reports in Paragraph Form 136
10.3 Types of Business Reports 137
10.3.1 Trip Report 137
10.3.2 Working Report 138
10.3.3 Suggestion Report 139
10.3.4 Reports in Graph Form 140
Exercises 143
Business Culture Tips 144
Exercises 149
Chapter 11 Memorandums 152
11.1 Basic Knowledge of Memo 152
11.2 Format 153
11.3 Writing Suggestions 156
11.4 Models of Memos 157
Exercises 160
Business Culture Tips 160
Exercises 164
Chapter 12 Functional English Writing 167
12.1 Advertisements 167
12.1.1 Words and Expressions in Ads 168
12.1.2 Models of Ads 168
12.2 Product Instructions 171
12.3 Description of the Products 173
12.3.1 Useful Words 173
12.3.2 Sample Sentences 174
12.3.3 Models 175
12.4 Brochures 175
Exercises 178
Business Culture Tips 179
Exercises 182
Chapter 13 Agreements and Contracts 185
13.1 Sample Sentences in the Contract 186
13.1.1 Models for the Contracts 187
Exercises 189
Business Culture Tips 190
Exercises 195
Chapter 14 Personal Business Letters 199
14.1 Application Letters 199
14.2 Apply for a Job 199
14.2.1 Structure Aid for Applying for a Job 201
14.2.2 Models for Applying for a Job 202
14.3 Apply for Admission 204
14.3.1 Structure Aid for Applying for Admission 204
14.3.2 Model for Applying for Admission 205
14.4 Resume/CV(Curriculum Vita) 205
14.4.1 Format and Content of a Resume 206
14.4.2 Models for a Resume 208
14.5 Other Employment Letters 211
14.5.1 Reference Requests 211
14.5.2 Follow-up Letters 212
14.5.3 Letters of Acceptance or Refusal 212
14.5.4 Resignation Letters 213
Business Culture Tips 214
Exercises 218
Key to Exercises 221
参考文献 238