第一编 导论 3
导论 3
第二编 市场营销及战略管理（Marketing and strategy） 13
The Product Portfolio Report 刘健 13
Marketing Mix Analysis about Yue-Sai Kan Cosmetics Company 张丹 30
Branding is the Lasting Differentiation 洪中强 40
The Review of Konka's Marketing Strategies 许绍华 46
Case Analysis:Matching Dell 洪中强 55
Why Some Nations Are So Rich and Some Are So Poor? 何苗 59
第三编 会计及财务管理（Accounting and Finance） 73
Case study:The Investment Detective 白乃君 73
Finance Analysis of Nokia 张君盛 79
Factors Concerned in Investment 马树来 103
Financial Analysis of Nortel Networks Corporation 刘健 111
Financial Analysis of SNC-LAVALIN 白乃君 123
第四编 人力资源管理（Human Resource Management） 145
Emphasizing Employee Voice and Partnership—A case analysis of ABC Company's industrial relations 王德吉 145
Considerable Factors in Designing a Performance Management System 李军 161
第五编 经济法（Business Law） 179
The Contract of Employment for New Administrative Staff 吴海健 179
第六编 领导科学及变革（Leadership and Change） 193
Culture Is the Most Promising Target for A Change Programme in A Organization 张国盛 193
Corporate Approach to Change 李宏志 203
第七编 组织行为管理学（Organisational Behaviour and Management）Satisfied Employees Through Motivation 马树来 217
Analyzing Structure and Behaviour of Ping An Life Insurance Company 王敏 222
American Leadership Theories Work in China 马玉惠 255
第八编 创新管理（Innovation and Entrepreneurship） 265
Theory and Practice of Innovation 张国盛 265
Innovation and Wal Mart 王国虹 291
Business Plan 缪成石 310
Innovation within Autos 张丹 351
第九编 新经济学（Economics of Business Decisions） 375
Do New Technologies Allow Suitably Skilled Countries to Converge High Income Countries 张国盛 375
Economic Development and Growth Require Policies that Support the Market,Not Act Against It 杨忠义 384
The Invention of Computers Cannot Merit Industrialisation Revolution 王斌 397
IT and Productivity Growth 赵建明 408
第十编 电子商务（E-business） 421
Online Retail Environment for Automobiles 黄葵 421
第十一编 公共管理学（Public Administration） 435
New Public Management 周子琦 435
后记 443