挑战MBAPDF电子书下载

第一编 导论 3

导论 3

第二编　市场营销及战略管理（Marketing and strategy） 13

The Product Portfolio Report　刘健 13

Marketing Mix Analysis about Yue-Sai Kan Cosmetics Company　张丹 30

Branding is the Lasting Differentiation　洪中强 40

The Review of Konka's Marketing Strategies　许绍华 46

Case Analysis:Matching Dell　洪中强 55

Why Some Nations Are So Rich and Some Are So Poor?　何苗 59

第三编 会计及财务管理（Accounting and Finance） 73

Case study:The Investment Detective　白乃君 73

Finance Analysis of Nokia　张君盛 79

Factors Concerned in Investment　马树来 103

Financial Analysis of Nortel Networks Corporation　刘健 111

Financial Analysis of SNC-LAVALIN 白乃君 123

第四编　人力资源管理（Human Resource Management） 145

Emphasizing Employee Voice and Partnership—A case analysis of ABC Company's industrial relations 王德吉 145

Considerable Factors in Designing a Performance Management System 李军 161

第五编 经济法（Business Law） 179

The Contract of Employment for New Administrative Staff 吴海健 179

第六编 领导科学及变革（Leadership and Change） 193

Culture Is the Most Promising Target for A Change Programme in A Organization 张国盛 193

Corporate Approach to Change 李宏志 203

第七编 组织行为管理学（Organisational Behaviour and Management）Satisfied Employees Through Motivation 马树来 217

Analyzing Structure and Behaviour of Ping An Life Insurance Company 王敏 222

American Leadership Theories Work in China 马玉惠 255

第八编 创新管理（Innovation and Entrepreneurship） 265

Theory and Practice of Innovation 张国盛 265

Innovation and Wal Mart 王国虹 291

Business Plan 缪成石 310

Innovation within Autos 张丹 351

第九编 新经济学（Economics of Business Decisions） 375

Do New Technologies Allow Suitably Skilled Countries to Converge High Income Countries 张国盛 375

Economic Development and Growth Require Policies that Support the Market,Not Act Against It 杨忠义 384

The Invention of Computers Cannot Merit Industrialisation Revolution 王斌 397

IT and Productivity Growth 赵建明 408

第十编 电子商务（E-business） 421

Online Retail Environment for Automobiles 黄葵 421

第十一编 公共管理学（Public Administration） 435

New Public Management 周子琦 435

后记 443