Part One Fundamentals of Practical Business English WritingChapter 1 Differences between English and Chinese Writing 3
Section Ⅰ Different Organizational Patterns 3
1．Linear Pattern and Cyclical Pattern 3
2．One Single Topic and Multiple Topics 6
Section Ⅱ Different Sentence Formation 9
1．Hypotactic and Paratactic 9
2．The English Hypotactic Methods 10
3．The Chinese Paratactic Methods 13
4．Abstract Thinking and Concrete Thinking 16
5．Sentence Focus in Different Places 17
6．Complex and Simplex 18
Applying Your Knowledge 19
Chapter 2 Using Proper Words 24
Section Ⅰ Types of Words 24
1．Formal Words and Informal Words 25
2．Common Words and Colloquial Words 26
3．General Words and Specific Words 28
Section Ⅱ Using Right Words for Your Meaning 30
1．Denotative Meaning and Connotative Meaning 31
2．Commendatory Words and Derogatory Words 31
3．Small Words and Big Words 32
4．Using Standard Idioms and Idiomatic Expression 32
5．Tips for Choosing Words 33
Applying Your Knowledge 34
Chapter 3 Making Correct and Effective Sentences 37
Section Ⅰ Types of Sentences 38
1．Simple Sentences 38
2．Compound Sentences 38
3．Complex Sentences 39
4．Compound Complex Sentences 40
Section Ⅱ Basic Sentence Pattern 41
1．SVi—Subject+Verb 41
2．SVCs—Subject+Linking Verb+Subject Complement 41
3．SVtO—Subject+Verb+Direct Object 42
4．SVtOO—Subject+Verb+Indirect Object+Direct Object 42
5．SVtOCo—Subject+Verb+Direct Object+Object Complement 42
Section Ⅲ Expansion of Basic Sentence Patterns 43
1．Expansion by Modification 43
2．Expansion by Substitution 43
3．Expansion by Coordination 44
4．Expansion by Subordination 44
Section Ⅳ Common Sentence Errors 45
1．Sentence Fragments 45
2．Run-on Sentences 47
3．Improperly Placed Modifiers 48
4．Faulty Pronoun Reference 49
5．Faulty Parallelism 51
Section Ⅴ Effective Sentences 51
1．Unity 52
2．Coherence 53
3．Consistency 54
4．Conciseness 57
5．Variety 57
Applying Your Knowledge 59
Chapter 4 Paragraph Structure and Major Qualities 62
Section Ⅰ Basic Structure of a Paragraph 62
1．Topic Sentence 63
2．Supporting Sentence 67
3．Concluding Sentence 69
Section Ⅱ Qualities of an Effective Paragraph 72
1．One Central Idea 72
2．Clarity in Sentence Level 74
3．A Reasonable Organization 75
4．Adequate Development 79
Applying Your Knowledge 81
Chapter 5 Paragraph Types and Development 87
Section Ⅰ Types of Paragraph 87
1．Opening Paragraph 87
2．Body Paragraph 92
3．Concluding Paragraph 95
Section Ⅱ Organization and Development of a Paragraph 96
1．Planning a Paragraph 97
2．Methods of Paragraph Development 98
Applying Your Knowledge 111
Chapter 6 Basic Skills of Essay Writing 117
Section Ⅰ Essay Structure 117
Section Ⅱ Basic Steps of Essay Writing 119
1．Deciding on the Topic 119
2．Brainstorming Activity 119
3．Re-examining the List of Facts and Narrowing-down the Topic 120
4．Writing a Proper Thesis Statement and Making an Outline 120
5．Outline Writing 122
6．Writing the First Draft 128
7．Revising the First Draft 128
8．Making the Final Copy 129
Section Ⅲ Common Models of Guided Writing 129
Applying Your Knowledge 145
Chapter 7 Types of Short Writing 149
Section Ⅰ Description 149
1．Basic Ways of Description 149
2．Basic Types of Description 151
3．Tips for Writing Description 154
Section Ⅱ Narration 154
1．Basic Elements of Narration 155
2．Types of Narration 155
3．Ways of Organizing the Narrative Sequence 157
4．Tips for Narrative Writing 160
Section Ⅲ Exposition 163
1．Types of Exposition 163
2．Methods of Exposition 165
3．Tips for a Good Expository Writing 168
Section Ⅳ Argumentation 170
1．Basic Elements of Argumentation 170
2．Types of Argumentation 174
Applying Your Knowledge 176
Part Two Practical Business English Writing 181
Chapter 8 Basic Requirements for Modern Business Writing 181
Section Ⅰ Functions and Principles of Business Writing 181
1．Functions of Business Writing 181
2．Principles of Business Writing 182
Section Ⅱ Styles and Layout of Business Letters 184
1．Styles of Business Letters 184
2．Essential Parts of Business Letters 189
3．Optional Parts 193
4．Envelope Addressing 196
Applying Your Knowledge 198
Chapter 9 Informative Business Writing 201
Section Ⅰ Notes,Notices,Memos and Minutes 201
1．Notes 201
2．Notices 204
Section Ⅱ Memos and Minutes 209
1．Memos 209
2．Minutes 213
Section Ⅲ Instructions 216
1．Corporate Profile 216
2．Instructions 218
Section Ⅳ Complaints and Apologies 222
1．Complaints 222
2．Letters of Apologies 223
Applying Your Knowledge 225
Chapter 10 Persuasive Business Writing 227
Section Ⅰ Business Request Letters 228
1．Agency or Dealership Requests 228
2．Request for Products or Services 232
3．Request for Settlement of Payment 234
4．Application for Registration of a Joint Venture 237
Section Ⅱ Sales and Promotion Writing 238
1．Principles of the Writing 238
2．Tips for Sales Letter Writing 239
3．Types of the Writing 239
4．Samples 240
Section Ⅲ Writing for Employment 242
1．Job Application Letters 243
2．Resumes and Personal Statement 245
3．Recommendation 251
Section Ⅳ Commercial Advertisements 252
1．Definition and Features of Advertisement 253
2．Methods for Drawing an Advertisement 253
3．Language Characteristics of English Advertising 254
4．Samples 259
Applying Your Knowledge 260
Chapter 11 Business Documents Writing 263
Section Ⅰ Business Reports 263
1．Types of Business Report 263
2．Structure and Contents of Short Report 263
Section Ⅱ Bussiness Contracts/Agreements 269
1．Difference between Contract and Agreement 269
2．Types of Contracts/Agreements 269
3．Verbal Characteristics of Contracts/Agreements 271
4．Components of a Business Contract 271
5．More Samples of Contracts 273
Applying Your Knowledge 283
Chapter 12 Business Arrangement and Sociality 286
Section Ⅰ Social Correspondence in Business 286
1．Features of Social Letters 286
2．Types of Social Letters 286
Section Ⅱ Invitations Cards and Letters 287
1．Formal Invitations and Replies 287
2．Informal Invitations 288
Section Ⅲ Thanks and Congratulations 290
1．Thanks 290
2．Congratulation 292
Section Ⅳ Ceremonial Speech 293
Section Ⅴ Business Appointment 295
1．Appointment 295
2．Reservation 297
Applying Your Knowledge 298
Chapter 13 Electronic Correspondence 300
Section Ⅰ Telex 300
1．Form of Telex 301
2．Types of Telex 303
3．Rules for Simplifying Words and Phrases in Telex Messages 304
Section Ⅱ Fax 305
1．Structures of a Fax 305
2．Features of a Fax 308
Section Ⅲ E-mail 308
1．Layout of the E-mail 309
2．Features of E-mail 310
Applying Your Knowledge 311
Chapter 14 Graphic Information Interpreting 315
Section Ⅰ Reading and Studying Graphic Devices 315
1．Reading and Studying Graphic Devices 315
2．Interpreting Graphic Information 316
Section Ⅱ Writing with Given Tables 316
Section Ⅲ Writing with Given Bar Charts 320
Section Ⅳ Writing with Given Curved Lines 324
Section Ⅴ Writing with Given Pie Charts 328
Applying Your Knowledge 332
Keys 337
参考书目 367