Unit 1 文化差异 Cultural Differences 1
Unit 2 参观展会 Visiting a Trade Show 9
Unit 3 市场营销 Marketing 17
Unit 4 推销产品 Product Promotion 25
Unit 5 售后服务 After-sale Service 33
Unit 6 广告 Advertising 41
Unit 7 企业形象 Business Image 48
Unit 8 企业管理 Business Management 56
Unit 9 人力资源管理 Human Resource Management 64
Unit 10 经商法律 Business Law 72
Unit 11 税收 Taxation 79
Unit 12 定价 Pricing 87
Unit 13 建交业务关系 Establishing Business Relations 95
Unit 14 资信调查 Credit Inquiry 103
Unit 15 询盘 Inquiry 110
Unit 16 报价 Quotation 118
Unit 17 虚盘 Non-firm Offer 126
Unit 18 实盘 Firm Offer 134
Unit 19 还价 Counter Offer 141
Unit 20 接受和成交 Acceptance and Conclusion of Business 148
Unit 21 订购 Order 157
Unit 22 签合同 Signing a Contract 165
Unit 23 修改合同 Revision of a Contract 173
Unit 24 违约 Breach of Contract 181
Unit 25 代理 Agency 190
Unit 26 保险险别 Insurance Coverage 198
Unit 27 保险费率 Insurance Rate 206
Unit 28 海损 Average 214
Unit 29 包装方式 Mode of Packing 223
Unit 30 包装指示 Packing Instruction 232
Unit 31 商品检验 Commodity Inspection 240
Unit 32 海关检验 Customs Examination 248
Unit 33 关税 Customs Duty 256
Unit 34 物流 Logistics 264
Unit 35 供应链 Supply Chain 272
Unit 36 交货 Delivery 280
Unit 37 装运 Shipment 288
Unit 38 租船与订舱 Charter a Vessel and Book Shipping Space 296
Unit 39 抱怨与索赔 Complaints and Claims 303
Unit 40 道歉与解决 Apology and Settlement 311
Unit 41 仲裁 Arbitration 319
Unit 42 贸易风险 Trade Risks 327
Unit 43 支付条件 Payment Terms 335
Unit 44 托收 Collection 343
Unit 45 信用证 Letter of Credit 351
Unit 46 信用证的种类 Kinds of L/C 359
Unit 47 催证 Urging Establishment of L/C 367
Unit 48 审证 Checking the L/C 375
Unit 49 改证与展证 Amendment and Extension of L/C 383
Unit 50 银行业务 Banking Business 391
Unit 51 汇票 Draft 399
Unit 52 贷款 Bank Loan 406