《商务英语专业核心课精品系列教材 商务英语精读 上》PDF下载

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  • 作  者:张中宁,吴桦主编;邵静编
  • 出 版 社:北京:首都经济贸易大学出版社
  • 出版年份:2008
  • ISBN:9787563814886
  • 页数:386 页
图书介绍:本书主要讲述了商务英语的相关知识,内容丰富,形式活泼。每章后附有练习题及答案。课本采取英汉对照方式。本书可作为大专院校商务英语专业的教材。

UNIT 1 Overview of Business  1

Chapter 1 Introduction to Business  3

Chapter 2 Basic Operations of Business  21

Chapter 3 History of Business Development  38

Chapter 4 Current Business Position of China  56

UNIT 2 Theories of Business  75

Chapter 5 Fundamentals of International Trade 77

Chapter 6 Classical Trade Theories 94

Chapter 7 New Trade Theories 110

UNIT 3 International Business Environments 127

Chapter 8 International Financial Market 129

Chapter 9 International Banking 146

Chapter 10 Economic Integration 164

Chapter 11 The Multinational Firms 183

UNIT 4 International Business Policies 203

Chapter 12 Balance of Payments 205

Chapter 13 Tariff Barriers 223

Chapter 14 Non-Tariff Barriers 240

Chapter 15 GATT and WTO 259

UNIT 5 International Business Management 277

Chapter 16 What is Management 279

Chapter 17 Roles of Management 298

Chapter 18 Managing in a Global Environment 318

KEY TO EXERCISES 339