Unit One 10 Benefits of the WTO Trading System 1
Unit Two The Man Who Saved Ferrari 13
Unit Therr Marketing across Cultures 22
Unit Four Earning the ISO 9000 Seal of Approval 31
Unit Five Your Claim is Denied 39
Unit Six Free Trade versus Fair Trade 49
Unit Seven Plugging into E-Commerce 63
Unit Eight Buying and Selling Securities 74
Unit Nine The New Titans 82
Unit Ten Make Your Dealers Your Partners 94
Unit Eleven Human Capital 103
Unit Twelve Do You Have What It Takes 112
Unit Thirteen Money 124
Unit Fourteen Here Comes the Euro 135
Unit Fifteen Electronic Purse 146
Unit Sixteen Dirty Products and Industries 159
Unit Seventeen Commodity Agreements 171
Unit Eighteen The Capital Inflows Problem 183
Unit Nineteen The Principles of Taxation 194
Unit Twenty The Nature of the Real Estate Market 208
Key to the Exercises 222