Tutorial 1 What Is Electronic Commerce 1
CASE 1
SESSION 1.1 2
SESSION 1.2 7
NEW WORDS ＆ PHRASES 1 10
QUICK CHECK 1 12
CASE PROBLEM 1 12
Tutorial 2 Business Models Using Electronic Commerce 15
CASE 15
SESSION 2.1 17
SESSION 2.2 24
NEW WORDS ＆ PHRASES 2 32
QUICK CHECK 2 33
CASE PROBLEM 2 34
Tutorial 3 Creating A Successful Web Presence 37
CASE 37
SESSION 3.1 38
SESSION 3.2 42
NEW WORDS ＆ PHRASES 3 47
QUICK CHECK 3 48
CASE PROBLEM 3 49
Tutorial 4 Identifying And Reaching Custoners 51
CASE 51
SESSION 4.1 52
SESSION 4.2 60
NEW WORDS ＆ PHRASES 4 63
QUICK CHECK 4 64
CASE PROBLEM 4 64
Tutorial 5 Commerce Infrastructure And Software Choices 67
CASE 67
SESSION 5.1 68
SESSION 5.2 75
NEW WORDS ＆ PHRASES 5 80
QUICK CHECK 5 81
CASE PROBLEM 5 81
Tutorial 6 Electronic Commerce Security 83
CASE 83
SESSION 6.1 84
SESSION 6.2 91
NEW WORDS ＆ PHRASES 6 96
QUICK CHECK 6 97
CASE PROBLEM 6 97
Tutorial 7 Electronic Payment Systems 99
CASE 99
SESSION 7.1 100
SESSION 7.2 103
NEW WORDS ＆ PHRASES 7 111
QUICK CHECK 7 111
CASE PROBLEM 7 112
Tutorial 8 International And Legal Issues 113
CASE 113
SESSION 8.1 114
SESSION 8.2 122
NEW WORDS ＆ PHRASES 8 129
QUICK CHECK 8 130
CASE PROBLEM 8 131
附录 电子商务词汇表 133
参考文献 145