Retail Financial Services in 1998 1
Summary 1
Note 3
Questions and Ideas to Consider 33
Merrill Lynch:Integrated Choice 35
Summary 35
Case 37
Questions and Ideas to Consider 63
DLJdirect 65
Summary 65
Case 67
Questions and Ideas to Consider 96
Summary 97
Wit Capital 97
Case 99
Questions and Ideas to Consider 117
WingspanBank.com 119
Summary 119
Case 121
Questions and Ideas to Consider 142
QuickenInsurance:The Race to Click and Close 143
Summary 143
Case 145
Questions and Ideas to Consider 171
E-Loan:The CarFinance.com Acquisition 173
Summary 173
Case 175
Questions and Ideas to Consider 191