Unit One 1
Passage A What Is Marketing 1
Passage B Understanding Consumers 17
Passage C The Principles in Marketing 24
Unit Two 28
Passage A Personal Presence，Power and Passion 28
Passage B Public Relations 44
Passage C Disaster in New York’s World Trade Center 51
Unit Three 55
Passage A What Is Branding 55
Passage B Jobs Today and Tomorrow 71
Passage C What Do You Do Is What You Are 77
Unit Four 82
Passage A The Real Information Revolution 82
Passage B Information Architecture for the 21st Century 98
Passage C Information Processing 104
Unit Five 108
Passage A Sales Promotion 108
Passage B Should Polluters Pay? 124
Passage C Electronic Mail(E-mail) 130
Passage A Italian Design 134
Unit Six 134
Passage B Women and Mathematics 150
Passage C A New Breakthrough 156
Unit Seven 161
Passage A What Went Wrong? 161
Passage B Local News Providers 176
Passage C Peer Pressure 182
Unit Eight 186
Passage A Impact on World Trade and Income 186
Passage B Stress and the Body’s System 203
Passage C Malnutrition 208
Unit Nine 212
Passage A Commercial Banks 212
Passage B Creation of Eurodollars 229
Passage C Digital Giants 234
Unit Ten 239
Passage A Competition or Conflict 239
passage B Building a Career 254
Passage C Modems 260
General Revision Exercise 264