Unit 1 1
Text A International Trade Theory国际贸易理论 1
Text B A Tale of Two Nations 27
Unit 2 31
Text A Exporting Importing and Countertrade进口，出口与对等贸易 31
Text B Proust Winery 54
Unit 3 58
Text A Non-export Entry Modes-Strategic Alliances非出口打入方式——战略联合 58
Text B World Wide Pharmaceutical 84
Unit 4 90
Text A Foreign Direct Investment外国直接投资 90
Text B Honda in North America 112
Unit 5 116
Text A International Technology Transfer]国际技术转让 116
Text B Strategic Transformation: Building Competitiveness 138
Unit 6 143
Text A International Monetary System国际货币体系 143
Text B The Fall and Rise of Caterpillar Tractor 168
Unit 7 172
Text A International Finance Management国际财务管理 172
Text B Financial Management and Competitive Advantage 191
Unit 8 194
Text A Legal Systems in International Business国际商务中的法律体系 194
Text B International Intellectual Property Law 212
Unit 9 221
Text A Cultural Environment in International Business国际商务中的文化环境 221
Text B Control in Multi-national Corporations 240
Unit 10 246
Text A Managerial Importance of Customer Behavior消费者行为管理的重要性 246
Text B Competitive Advantages through Customer Orientation 267
Unit 11 271
Text A Products and Branding in Brand Management名牌产品与品牌管理 271
Text B A Glimpse into the Past of Selected Brands 298
Unit 12 302
Text A High-tech Product and Marketing高科技产品及其营销 302
Text B Retailing Online：Today is Promise and Tomorrow is 321
Unit 13 326
Text A Information Systems ：Challenges and Opportunities信息系统：挑战与机遇 326
Text B David Battles Goliath for the Power of Information on the Internet 350
Unit 14 353
Text A Organizational Behavior in Global Context全球范围内的组织行为学 353
Text B Organizational Behavior in Action 375
Unit 15 379
Text A Restructuring Organizations公司重组 379
Text B Reengineering Schlage lock Company 406
Unit 16 410
Text A Entrepreneurs : The Energizers of Small Businesses企业家：小公司发展的活力 410
Text B King is Beauty Supply 433
Unit 17 437
Text A Globalization全球化 437
Text B Globalization ：An Emerging World Culture 463
Unit 18 467
Text A The WTO as an International Organization WTO 世界贸易组织 467
Text B U S on Defensive Struggles for Accord in a Divided WTO 489
Appendix A Proper Names部分外国公司的中文译名 494
Appendix B Keys to Exercises I and Ⅳ练习I和Ⅳ参考答案 500