PART ONE 1
Unit One 1
Text:Primary,Secondary and Tertiary Production 1
Unit Two 6
Text:Division of Labor and Gains from Specialization 6
Unit Three 10
Text:Free Trade Areas and Common Markets 10
Unit Four 14
Text:GATT 14
Unit Five 18
Text:Import and Export 18
Unit Six 23
Text:New Forms of International Trade 23
Unit Seven 28
Text:Compensation Trade in China 28
Unit Eight 32
Text:Joint Venture 32
Unit Nine 36
Text:Finance of International Trade 36
Unit Ten 40
Text:Transport 40
Unit Eleven 45
Text:Marketing Management Philosophies 45
Unit Twelve 50
Text:Advertising and Marketing 50
Unit Thirteen 54
Text:Selecting Target Markets 54
Unit Fourteen 59
Text:The Seller's Warranties to the Buyer 59
Unit Fifteen 63
Text:Principles of Damages 63
Unit Sixteen 68
Text:Multinational Corporation 68
PART TWO 73
Unit One 73
Establishing Business Relations 73
Unit Two 80
Inquiries 80
Unit Three 87
Offer and Acceptance 87
Unit Four 96
Payment 96
Unit Five 100
Packing and Shipment 100
Unit Six 107
Insurance 107
Unit Seven 112
Complaints and Claims 112
Key to Exercises 119