Chapter 1 An Overview of Business Writing 1
Objectives 1
1.1 Writing Principles 2
1.2 Rules of Good Writing 6
1.3 Writing Procedures 8
1.4 Exercises 9
Chapter 2 The Form of A Business Letter 10
Objectives 10
2.1 The Layout of A Business Letter 10
2.2 The Structure of A Business Letter 16
2.3 Exercises 25
Chapter 3 Establishing Business Relations 26
Objectives 26
3.1 General Introduction 26
3.2 Sample Letters 28
3.3 Extension 38
3.4 Exercises 40
Chapter 4 Enquiries and Quotations 41
Objectives 41
4.1 General Introduction 41
4.2 Sample Letters 42
4.3 Extension 53
4.4 Exercises 54
Chapter 5 Offers and Counter-offers 55
Objectives 55
5.1 General Introduction 55
5.2 Writing Contents of An Offer 57
5.3 Sample Letters 61
5.4 Extension 65
5.5 Exercises 67
Chapter 6 Conclusion of Business 68
Objectives 68
6.1 General Introduction 68
6.2 Sample Letters 73
6.3 Extension 80
6.4 Exercises 81
Chapter 7 Payment Matters 82
Objectives 82
7.1 Greneral Introduction 83
7.2 Sample Letters 88
7.3 Extension 96
7.4 Exercises 97
Chapter 8 Packing and Shipping 98
Objectives 98
8.1 General Introduction 98
8.2 Sample Letters 102
8.3 Extension 106
8.4 Exercises 111
Chapter 9 Insurance 112
Objectives 112
9.1 General Introduction 112
9.2 Sample Letters 120
9.3 Extension 125
9.4 Exercises 126
Chapter 10 Complaints and Claims 127
Objectives 127
10.1 General Introduction 127
10.2 Sample Letters 134
10.3 Extension 138
10.4 Exercises 141
Chapter 11 Agency 142
Objectives 142
11.1 General Introduction 142
11.2 Sample Letters 144
11.3 Extension 151
11.4 Exercises 159
Chapter 12 International Invitation for Bid and Bidding 161
Objectives 161
12.1 General Introduction 161
12.2 Sample Letters 162
12.3 Extension 170
12.4 Exercises 173
参考文献 176