A Study on Customer Badness Behavior Model Based on Service Justice&Jin Liyin 1
Customer Relationship Activities,Relationship Quality and Relationship Benefits:An Empirical Study in Perspective of Customers&Wang Yonggui,Zhang Wei 14
Marketing Staffs’Ethical Evaluation on Gray Marketing and Its Impact&Zhuang Guijun,Zhou Xiaolian 29
Short-term Evaluation for Newspaper Advertising in Service Company&Huang Jinsong,Zhao Ping,Yan Hengqiu,Lu Qibin 40
How Web Contents Influence Price Sensitivity of Online Consumers for Different Tangible Products&Huang Minxue,Mei Peng,Zhang Ning 48
The Antecedents of Individuals’Adoption of Internet Banking:An Empirical Study in China&Shao Bingjia,Yang Linhua 59
A Basket Analysis for the Retailed Products in Supermarket&Wang Hansheng,Jiang Minghua,Cao Lina,Jin Ying 71
Empirical Study on Image Influential Factors Based on Mutual Geographical Brand&Niu Yongge,Li Wei 78
Empirical Research on Contributing Factors Effecting Consumers’Will of Applying for Credit Card in China——Take Shenzhen as An Example&Wu Peixun,Zheng Zongren 95
Exploring the Identity of Chinese Urban Family Based on Family Meal&Yu Hongyan,Yin Chengyue,Alvin C.Burns,Ann Veeck 115