《营销科学学报 第2卷 第1辑 总第3辑》PDF下载

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  • 作  者:赵平主编
  • 出 版 社:清华大学出版社
  • 出版年份:2006
  • ISBN:
  • 页数:125 页
图书介绍:

A Study on Customer Badness Behavior Model Based on Service Justice&Jin Liyin 1

Customer Relationship Activities,Relationship Quality and Relationship Benefits:An Empirical Study in Perspective of Customers&Wang Yonggui,Zhang Wei 14

Marketing Staffs’Ethical Evaluation on Gray Marketing and Its Impact&Zhuang Guijun,Zhou Xiaolian 29

Short-term Evaluation for Newspaper Advertising in Service Company&Huang Jinsong,Zhao Ping,Yan Hengqiu,Lu Qibin 40

How Web Contents Influence Price Sensitivity of Online Consumers for Different Tangible Products&Huang Minxue,Mei Peng,Zhang Ning 48

The Antecedents of Individuals’Adoption of Internet Banking:An Empirical Study in China&Shao Bingjia,Yang Linhua 59

A Basket Analysis for the Retailed Products in Supermarket&Wang Hansheng,Jiang Minghua,Cao Lina,Jin Ying 71

Empirical Study on Image Influential Factors Based on Mutual Geographical Brand&Niu Yongge,Li Wei 78

Empirical Research on Contributing Factors Effecting Consumers’Will of Applying for Credit Card in China——Take Shenzhen as An Example&Wu Peixun,Zheng Zongren 95

Exploring the Identity of Chinese Urban Family Based on Family Meal&Yu Hongyan,Yin Chengyue,Alvin C.Burns,Ann Veeck 115