Unit 1 Introduction of Business Letters 1
Learning Aims 1
Background Know1edge 2
Writing Tips 9
Exercises 10
Supplementary Reading 11
Unit 2 Establishment of Business Relations 12
Learning Aims 12
Background Knowledge 13
Writing Tips 13
Sentence Patterns & Examples 14
Specimen Letters 15
Notes 17
Exercises 18
Supplementary Reading 21
After-Class Study 22
Chinese Version of Specimen Letters 23
Unit 3 Enquiries and Replies 25
Learning Aims 25
Background Knowledge 26
Writing Tips 26
Sentence Patterns & Examples 27
Specimen Letters 28
Notes 31
Exercises 33
Supplementary Reading 35
After-Class Study 37
Chinese Version of Specimen Letters 38
Unit 4 Offers, Counter-offers and Acceptance 41
Learning Aims 41
Background Knowledge 42
Writing Tips 44
Sentence Patterns & Examples 47
Specimen Letters 48
Notes 50
Exercises 53
Supplementary Reading 55
After-Class Study 57
Chinese Version of Specimen Letters 62
Unit 5 Sales Promotion 64
Learning Aims 64
Background Knowledge 65
Writing Tips 66
Sentence Patterns & Examples 66
Specimen Letters 68
Notes 70
Exercises 72
Supplementary Reading 75
After-Class Study 76
Chinese Version of Specimen Letters 78
Unit 6 Orders and Acknowledgements 81
Learning Aims 81
Background Knowledge 82
Writing Tips 82
Sentence Patterns & Examples 83
Specimen Letters 84
Notes 86
Exercises 87
Supplementary Reading 89
After-Class Study 93
Chinese Version of Specimen Letters 93
Unit 7 Terms of Payment 96
Learning Aims 96
Background Knowledge 97
Writing Tips 99
Sentence Patterns & Examples 99
Specimen Letters 101
Notes 105
Exercises 111
Supplementary Reading 114
After-Class Study 116
Chinese Version of Specimen Letters 126
Unit 8 Packing 130
Learning Aims 130
Background Knowledge 131
Writing Tips 134
Sentence Patterns & Examples 135
Specimen Letters 137
Notes 139
Exercises 141
Supplementary Reading 144
After-Class Study 145
Chinese Version of Specimen Letters 147
Unit 9 Insurance 150
Learning Aims 150
Background Knowledge 151
Writing Tips 153
Sentence Patterns & Examples 153
Specimen Letters 154
Notes 156
Exercises 161
Supplementary Reading 164
After-Class Study 166
Chinese Version of Specimen Letters 169
Unit 10 Shipment 171
Learning Aims 171
Background Knowledge 172
Writing Tips 173
Sentence Patterns & Examples 174
Specimen Letters 175
Notes 178
Exercises 179
Supplementary Reading 182
After-Class Study 183
Chinese Version of Specimen Letters 187
Unit 11 Complaints and Claims 189
Learning Aims 189
Background Knowledge 190
Writing Tips 190
Sentence Patterns & Examples 191
Specimen Letters 193
Notes 196
Exercises 197
Supplementary Reading 199
After-Class Study 201
Chinese Version of Specimen Letters 202
Unit 12 Agency 205
Learning Aims 205
Background Knowledge 206
Writing Tips 206
Sentence Patterns & Examples 207
Specimen Letters 208
Notes 210
Exercises 213
Supplementary Reading 216
After-Class Study 223
Chinese Version of Specimen Letters 225
Key to Exercises 227
Bibliography （参考文献） 246