Chapter 1 Liu Zhiyuan Registers His Company 1
Chapter 2 Liu Zhiyuan Applies for a Business Account 7
Chapter 3 Liu Zhiyuan Applies for a Bank Loan 13
Chapter 4 Liu Zhiyuan Rents an Office 19
Chapter 5 Liu Zhiyuan Applies for an Import Permit 25
Chapter 6 Liu Zhiyuan Contracts a Web Designer to Build His Company's Website 31
Chapter 7 Liu Zhiyuan Interviews a Potential Employee 37
Chapter 8 Liu Zhiyuan Interviews Potential Retailers 43
Chapter 9 Liu Zhiyuan Rewards an Excellent Employee 51
Chapter 10 Liu Zhiyuan Motivates an Employee Whose Performance Has Faltered 57
Chapter 11 Liu Zhiyuan Interviews a Potential Logistics Partner 65
Chapter 12 Liu Zhiyuan Plays a Round of Golf with Clients 71
Chapter 13 Liu Zhiyuan Develops a Marketing Campaign 77
Chapter 14 Liu Zhiyuan Advertises a Sales Promotion 83
Chapter 15 Liu Zhiyuan Conducts a Market Survey 89
Chapter 16 Liu Zhiyuan Makes a Sales Call 95
Chapter 17 Liu Zhiyuan Gives a Tour of His Factory 101
Chapter 18 Liu Zhiyuan Receives a Client and Explains His Product Line 107
Chapter 19 Liu Zhiyuan Signs a Contract with a Client 113
Chapter 20 Liu Zhiyuan Gives a Presentation at an Exhibition 119
Chapter 21 Liu Zhiyuan Handles a Customer Complaint 125
Chapter 22 Liu Zhiyuan Pays His Company's Taxes 131
Chapter 23 Liu Zhiyuan Processes Business for Another Company 137
Chapter 24 Liu Zhiyuan Deals with Customs Officials 143
Chapter 25 Liu Zhiyuan Presents Orient Fashions to Venture Capitalists 149
Answers 156
Chinese Version 164