Lesson One 1
Text 1
Evolution of Management 1
Notes 7
Vocabulary 11
Comprehension Questions 12
Discussion Questions 14
Exercises 14
Translation 14
Writing 15
Further Reading 16
Case Study of Boeing Company 16
Terms 18
Synergy 18
Delphi Analysis 19
Profile 19
Henri Fayol 19
References 23
Lesson Two 24
Text 24
Management:Functions and Skills 24
Notes 29
Vocabulary 33
Comprehension Questions 34
Discussion Questions 36
Exercises 36
Translation 36
W riting 37
Further Reading 37
Case Study of Southwest Airlines 37
Terms 41
Management Control Systems 41
Organizational Environment 43
Profile 44
Robert Dickenson 44
References 46
Lesson Three 47
Text 47
Decision Making 47
Notes 53
Vocabulary 55
Conprehension Questions 56
Discussion Questions 58
Exercises 59
Translation 59
Writing 60
Further Reading 60
Case Study of Microsoft Corporation 60
Terms 63
Incentive Plans 63
Intellectual Property 65
Profile 65
Autobiography of Herbert A.Simon 65
References 70
Lesson Four 71
Text 71
Strategic Management 71
Notes 76
Vocabulary 78
Comprehension Questions 79
Discussion Questions 80
Exercises 80
Translation 80
Writing 82
Further Reading 82
Case Study of Amazoncom,Inc 82
Terms 86
Seven-S Framework 86
Mission Statement 86
Profile 87
Michael Eisner 87
References 90
Lesson Five 91
Text 91
Leadership 91
Notes 97
Vocabulary 101
Comprehension Questions 102
Discussion Questions 103
Exercises 103
Translation 103
Writing 105
Further Reading 105
Case Study of Greyhound Lines,Inc 105
Terms 108
ERG Theory 108
Human Resources Management 109
Profile 110
Jack Welch,Jr 110
References 115
Lesson Six 116
Text 116
Motivating for Performance 116
Notes 123
Vocabulary 127
Comprehension Questions 128
Discussion Questions 129
Exercises 129
Translation 129
Writing 130
Further Reading 131
Case Study of Wal-Mart Stores,Inc 131
Terms 134
Corporate Culture 134
Reward Systems 135
Profile 136
Walt Elias Disney 136
References 140
Lesson Seven 141
Text 141
Interpersonal Communication 141
Notes 148
Vocabulary 149
Comprehension Questions 150
Discussion Questions 151
Exercises 152
Translation 152
Writing 153
Further Reading 153
Case Study of Dell Computer Corporation 153
Terms 156
Corporate Communication 156
Intercultural Communication 156
Profile 157
Sam Walton 157
References 162
Lesson Eight 163
Text 163
Restaurant Management 163
Notes 176
Vocabulary 178
Comprehension Questions 179
Discussion Questions 180
Exercises 180
Translation 180
Writing 181
Further Reading 182
Case Study of McDonald's 182
Terms 185
SWOT Analysis 185
Five Forces Model 186
Profile 187
Quintet of American Restaurant Industry 2001 187
References 195
Lesson Nine 196
Text 196
Hotel Management 196
Notes 206
Vocabulary 208
Comprehension Questions 209
Discussion Questions 210
Exercises 211
Translation 211
Writing 212
Further Reading 212
Case Study of Marriott International,Inc 212
Terms 216
LBO(leveraged buyout) 216
MBO(management by objectives) 217
Profile 217
Howard Johnson 217
References 222
Lesson Ten 223
Text 223
Travel Agency Management 223
Notes 232
Vocabulary 236
Comprehension Questions 236
Discussion Questions 238
Exercises 239
Translation 239
Writing 239
Further Reading 240
Case Study of American Express Company 240
Terms 243
Chapter 11 243
Chapter 7 243
Profile 244
Thomas Cook 244
References 245
Lesson Eleven 246
Text 246
International Financial Management 246
Notes 255
Vocabulary 260
Comprehension Questions 261
Discussion Questions 262
Exercises 263
Translation 263
Writing 264
Further Reading 264
Case Study of First Union Corporation 264
Terms 267
LIBOR 267
ROI 267
Profile 268
Milton Friedman 268
References 271
Lesson Twelve 272
Text 272
Management Support Systems 272
Notes 278
Vocabulary 279
Comprehension Questions 280
Discussion Questions 281
Exercises 281
Translation 281
Writing 282
Further Reading 283
Case Study of R.H.Macy Co 283
Terms 285
EDI 285
ERP 286
Profile 287
William H.Bill Gates Ⅲ 287
References 289
Lesson Thirteen 290
Text 290
Tourism Economics 290
Notes 298
Vocabulary 304
Comprehension Questions 305
Discussion Questions 307
Exercises 307
Translation 307
Writing 308
Further Reading 308
Case Study of Harrah's Entertainment,Inc 308
Terms 312
Leading,Coincident,and Lagging Indexes(LCLg) 312
Prime Rate 314
Profile 314
John Maynard Keynes 314
References 320
Lesson Fourteen 321
Text 321
Tourism Marketing 321
Notes 327
Vocabulary 330
Comprehension Questions 330
Discussion Questions 332
Exercises 332
Translation 332
Writing 333
Further Reading 334
Case Study of Carnival Corporation 334
Terms 337
Market Segmentation 337
Marketing Plan 338
Profile 339
Philip Kotler 339
References 341
Lesson Fifteen 342
Text 342
Business Research Methods 342
Notes 350
Vocabulary 353
Comprehension Questions 353
Discussion Questions 355
Exercises 355
Translation 355
Writing 356
Further Reading 356
Case Study of EuroDisney 356
Terms 361
Hypothesis 361
Model 362
Profile 363
Chuck Y.Gee 363
References 364
Notes 365
Vocabulary 369
References 374