第一章 电子商务的介绍Chapter One Introduction to E-commerce 1
Lesson One Defining E-commerce 2
Lesson Two Explore E-commerce Development 5
Lesson Three Types of E-commerce 7
Vocabulary 13
Learning and Speaking 16
After-class Exercises 18
第二章 电子商务的特点Chapter Two Characteristics of E-commerce 21
Lesson One Advantages of E-commerce 22
Lesson Two Limitations of E-commerce 26
Lesson Three Scope of E-commerce 30
Vocabulary 31
Listening and Speaking 34
After-class Exercises 35
第三章 电子商务的组成选项Chapter Three E-commerce Options 39
Lesson One Identifying E-commerce Components 40
Lesson Two Identifying E-commerce Developing Stages 43
Vocabulary 46
Listening and Speaking 49
After-class Exercises 51
第四章 电子营销Chapter Four E-marketing 54
Lesson One Identifying Marketing Issues 55
Lesson Two Marketing Research 58
Lesson Three Monitoring Customer Visits 68
Vocabulary 69
Listening and Speaking 72
After-class Exercises 73
第五章 电子支付Chapter Five Electronic Payment 76
Lesson One Defining Electronic Payments 77
Lesson Two Identifying E-Payment Options 79
Lesson Three Exploring E-Cash 81
Lesson Four Understanding Credit Card Issues 82
Lesson Five Defining MerchantAccounts 84
Lesson Six Exploring M-Commerce 86
Vocabulary 88
Listening and Speaking 91
After-class Exercises 92
第六章 客户服务Chapter Six Customer Service 96
Lesson One Customer Service Issues 97
Lesson Two Customer Service Options 99
Vocabulary 108
Listening and Speaking 108
After-class Exercises 110
第七章 电子商务安全ChapterSeven E-commerce Security 114
Lesson One E-commerce Security Threats 115
Lesson Two Security Measures and Enforcements for E-commerce 121
Vocabulary 128
Listening and Speaking 130
After-class Exercises 132
课文翻译与练习答案 137
第一章 课文翻译 137
第一章 练习答案 142
第二章 课文翻译 143
第二章 练习答案 148
第三章 课文翻译 149
第三章 练习答案 153
第四章 课文翻译 154
第四章 练习答案 162
第五章 课文翻译 163
第五章 练习答案 168
第六章 课文翻译 169
第六章 练习答案 174
第七章 课文翻译 174
第七章 练习答案 181
参考文献 183