Unit 1 1
Passage The Top 10 Leadership Qualities 1
Passage for Reading Leading vs.Managing 9
Unit 2 14
Passage Knowledge and Change Management 14
Passage for Reading Talking Management 23
Unit 3 27
Passage Timeless Management Laws 27
Passage for Reading Mastering Yourself 35
Unit 4 40
Passage The Goal of Financial Management 40
Passage for Reading 5 Influential Business Models 48
Unit 5 53
Passage Marketing 53
Passage for Reading Internet Marketing Basics 61
Unit 6 66
Revision(Ⅰ) 66
Unit 7 74
Passage Basic Types of Socioeconomic System 74
Passage for Reading Changing Socioeconomic System 82
Unit 8 88
Passage Economics—a Surprisingly Broad Subject 88
Passage for Reading Macroeconomic Analysis 97
Unit 9 102
Passage Stocks Basics 102
Passage for Reading A Stock Market Crash 110
Unit 10 116
Passage Benefits and Risks Associated with Bonds 116
Passage for Reading Diagnosing Depression 122
Unit 11 127
Passage Deflation vs Inflation 127
Passage for Reading Giants Of Finance:John Maynard Keynes 136
Unit 12 143
Revision(Ⅱ) 143
Unit 13 156
Passage International Trade Organizations 156
Passage for Reading Globalization 164
Unit 14 168
Passage What Is the WTO 168
Passage for Reading Understanding the WTO:basics 180
Unit 15 186
Passage A Brief History of the International System of Payments(Ⅰ) 186
Passage for Reading A Brief History of the International System of Payments(Ⅱ) 196
Unit 16 200
Passage Alternative International E-commerce Payment Solutions 200
Passage for Reading Challenges to a"Cashless"World 208
Unit 17 214
Passage International Foreign Currency Exchange Services 214
Passage for Reading The Foreign Exchange Market 222
Unit 18 225
Revision(Ⅲ) 225
附录1 总词汇表 235
附录2 财经英语翻译技巧 273
附录3 主课文参考译文 292
主要参考网站 314