Unit One Brief Introduction to Business English 1
Text A Business and Business English 1
Text B Characteristics of Business English 3
Unit Two Business Etiquette 16
Text A Business Etiquette 16
Text B Table Manners and Culture Differences 20
Text C Dress for Business Success 25
Unit Three Business Advertising 34
Text A Introduction to Advertising 35
Text B Characteristics of Advertising Language 39
Unit Four Business English Conversation 52
Text A Business English Conversation Theory 52
Text B Active Listening Keeps Conversation Going 55
Unit Five Business Negotiation 68
Text A Business Negotiation 68
Text B Basic Rules of Business Negotiation 70
Unit Six Job Interview 84
Text A Introduction to Job Application Letter 84
Text B How to Write a Resume? 87