CHAPTER 1 认识商务英语演说 Business Speeches 1
Unit 1 商业英语演说的基础理论 The Basic Theories of Business Speeches 2
Unit 2 商业英语演说的种类 Three Types of Business Speeches 9
Unit 3 如何克服讲台恐惧症 How to Overcome Stage Fright 11
Unit 4 如何构思演说内容 How to plan a Speech 14
Unit 5 社交演说的礼仪与技巧 Perfecting Your Speech 18
CHAPTER 2 联谊场合致词 Ceremonial Speeches 25
Unit 1 欢迎新进人员/Greeting Newcomers 26
Unit 2 迎接外宾/Receiving Foreign Guests 30
Unit 3 欢送离职人员/Bidding Farewell 34
Unit 4 生日宴会/Birthday Party 38
Unit 5 圣诞晚会/Christmas Party 42
Unit 6 年终聚会/The Year-end Party 46
Unit 7 新年酒会/The New Year Party 50
Unit 8 烤肉聚餐/A Barbecue 54
Unit 9 祝贺升迁/A Promotion 58
Unit 10 结婚纪念日/A Wedding Anniversary 62
Unit 11 结婚喜宴/A Wedding Reception 66
Unit 12 接受颁奖/Receiving an Award 70
Unit 13 主持颁奖典礼/Offering an Award 74
Unit 14 表达谢意/Expressing Gratitude 78
Unit 15 自我介绍/Self-introduction 82
Unit 16 引介他人/Introducing Others 86
Unit 17 即席演说/Impromptu Speech 90
Unit 18 开幕典礼致词/Opening a New Branch 94
Unit 19 庆功宴/Celebrating a Success 98
Unit 20 公司周年庆/The Company Anniversary Party 102
CHAPTER 3 业务简报演说 Informative Speeches 107
Unit 1 介绍新任上司/Introducing the New Boss 108
Unit 2 介绍部门职员/Introducing the Staff 112
Unit 3 简介休闲活动 About Recreational Facilities 116
Unit 4 公司简介/Introducing the Company 120
Unit 5 企业简介/Introducing the Enterprise 124
Unit 6 新产品发表会/Exhibiting New Products 128
Unit 7 推销产品/Sales Talk 132
Unit 8 例行活动简报/The Yearly Routine 136
Unit 9 人事制度简介/Introducing Personnel Policy 140
Unit 10 产销程序报告/Production＆Distribution 144
Unit 11 公司经营哲学/The Corporate Philosophy 148
Unit 12 市调报告/Market Research 152
Unit 13 海外行销计划/Foreign Marketing Plan 156
Unit 14 成立海外分公司/The New Branch Abroad 160
CHAPTER 4 即席专题演说 Persuasive Speeches 165
Unit 1 中国人的工作观 Chinese Attitude toward Work 166
Unit 2 性别岐视/Sexual Discrimination 170
Unit 3 中美管理方式 Chinese＆American Management 174
Unit 4 劳工短缺/The Labor Shortage 178
Unit 5 环保问题/Environmental Protection 182