《旅游学原理与实践》PDF下载

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  • 作  者:(英)克里斯·库珀等著
  • 出 版 社:沈阳:东北财经大学出版社
  • 出版年份:2010
  • ISBN:9787811229417
  • 页数:689 页
图书介绍:本书将旅游作为一个完整的系统框架加以拓展,向读者阐述了一些非常重要和根本性的原理,为高层次的旅游课程提供了基础框架,是在国内外各类旅游学或旅游概论类的教科书中较为创新的一本。

0 An Introduction to Tourism 2

PART 1 TOURISM DEMAND 27

1 Managing Tourism Demand 30

2 Tourism Consumer Behaviour 42

3 Measuring Demand for Tourism 72

4 Tourism Demand Determinants and Forecasting 96

PART 2 THE TOURISM DESTINATION 125

5 The Economic Impact of Tourism 128

6 The Environmental Impact of Tourism 160

7 The Socio-cultural Impact of Tourism 186

8 Sustainable Tourism 214

9 Tourism and Development Planning 244

10 Tourism under Crises 278

PART 3 THE TOURISM SECTOR 303

11 Attractions 308

12 Accommodation 342

13 Intermediaries 372

14 Transportation 404

15 Public Sector and Policy 438

16 Destinations 474

PART 4 MARKETING FOR TOURISM 505

17 Managing Marketing for Tourism 510

18 Marketing Planning 546

19 Marketing Mix Applications 576

20 Information Technology in Tourism 622

PART 5 TOURISM FUTURES 655

21 The Future of Tourism 658

Glossary 681