Part One Economics 经济学篇 3
Unit 1 Principles of Economics 3
Lesson 1 The Fundamentals of Economics 3
Lesson 2 Brief Introduction to Macroeconomics 12
Unit 2 International Trade 23
Lesson 1 The Principle of Comparative Advantage 23
Lesson 2 Principles of the Trading System 33
Unit 3 Finance 43
Lesson 1 The Federal Reserve 43
Lesson 2 The Nature of Insurance-What Is Insurance? 56
Unit 4 New Economy 68
Lesson 1 Youths Dream of Easy,Online Wealth 68
Lesson 2 Dot-coms Losing Their Wizards 73
Unit 5 China Economy 81
Lesson 1 Five-Year Planners Open Up to the People 81
Lesson 2 IT in Driving Seat of China＇s Economy 85
Part Two Management 管理篇 95
Unit 6 Principles of Management 95
Lesson 1 Management Defined 95
Lesson 2 What Do Managers Do? 105
Lesson 1 What is Marketing? 114
Unit 7 Marketing:Creating Value for Customers 114
Lesson 2 Steps in the Process of Segmentation 121
Unit 8 Strategic Management 131
Lesson 1 Introduction to Strategy and Strategic Management 131
Lesson 2 Vocabulary of Strategic Management 139
Unit 9 Human Resource Management 149
Lesson 1 Maslow＇s Needs Hierarchy Theory 149
Lesson 2 Power 157
Lesson 1 The Internationalization Process 164
Unit 10 International Management 164
Lesson 2 Global Sourcing Strategy:R D,Manufacturing,and Marketing Interfaces 171
Part Three Business Communication 商务沟通篇 187
Unit 11 Business Writing 187
Lesson 1 How to Write a Business Letter 187
Lesson 2 How to Write a Résumé 193
Unit 12 Job Interview 201
Lesson 1 Interviewing for Employment 201
Lesson 2 Follow-Up Letters and Other Employment Documents 207
后记 216