《高级商务英语教程 1》PDF下载

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  • 作  者:骆裴娅主编
  • 出 版 社:重庆:重庆大学出版社
  • 出版年份:2016
  • ISBN:9787568900980
  • 页数:179 页
图书介绍:本书共12单元,主题丰富、练习形式多样新颖,且与国内商务领域前沿活动密切相关,注重培养商务英语专业学生的英语语言能力、商务实践能力、逻辑思维能力、沟通能力、团队合作能力、跨文化商务意识和交际能力。

Unit 1 Saving and Consumption 1

Part Ⅰ Preview Activities 1

Part Ⅱ Intensive Reading 2

Text A Americans Save so Little,but What Can Be Done to Change That? 2

Part Ⅲ Supplementary Reading 12

Text B Leave It to the Markets! 12

Unit 2 Home Ownership 15

Part Ⅰ Preview Activities 15

Part Ⅱ Intensive Reading 16

Text A The End of Ownership:Why Aren't Young People Buying More Houses? 16

Part Ⅲ Supplementary Reading 27

Text B America's Emerging Housing Crisis 27

Unit 3 Entrepreneurship 30

Part Ⅰ Preview Activities 30

Part Ⅱ Intensive Reading 31

Text A Magic Formula 31

Part Ⅲ Supplementary Reading 43

Text B What Is“Entreprencurship”in the 21st Century? 43

Unit 4 Automobile Industry and Its Bankruptcy 46

Part Ⅰ Preview Activities 46

Part Ⅱ Intensive Reading 47

Text A The Lessons of the GM Bankruptcy 47

Part Ⅲ Supplementary Reading 56

Text B The Wrong Lesson from Detroit's Bankruptcy 56

Unit 5 Investment in Higher Education 59

Part Ⅰ Preview Activities 59

Part Ⅱ Intensive Reading 60

Text A Universities:Excellence vs Equity 60

Part Ⅲ Supplementary Reading 72

Text B Is an Ivy League Diploma Worth It? 72

Unit 6 Drop of Oil Prices 75

Part Ⅰ Preview Activities 75

Part Ⅱ Intensive Reading 76

Text A Effects of the Oil Price Drop 76

Part Ⅲ Supplementary Reading 88

Text B The Facts Behind Oil's Price Collapse 88

Unit 7 Trade Protectionism 91

Part Ⅰ Preview Activities 91

Part Ⅱ Intensive Reading 92

Text A Protectionism—The Hidden Persuaders 92

Part Ⅲ Supplementary Reading 103

Text B Protectionism Alert 103

Unit 8 Corporate Social Responsibility 106

Part Ⅰ Preview Activities 106

Part Ⅱ Intensive Reading 107

Text A Just Good Business 107

Part Ⅲ Supplementary Reading 118

Text B Corporate Social Responsibility at Apple 118

Unit 9 Youth Unemployment 121

Part Ⅰ Preview Activities 121

Part Ⅱ Intensive Reading 122

Text A Generation Jobless 122

Part Ⅲ Supplementary Reading 134

Text B Young,Educated and Jobless in France 134

Part Ⅰ Preview Activities 139

Part Ⅱ Intensive Reading 140

Text A Falling Deficit Alters Debate 140

Part Ⅲ Supplementary Reading 150

Text B After a“Fiscal Cliff”Deal,What Next? 150

Part Ⅰ Preview Activities 153

Part Ⅱ Intensive Reading 154

Text A Why E-Business Is Now Everyone's Business? 154

Part Ⅲ Supplementary Reading 164

Text B Internet Will Continue Its Disruptive Course 164

Part Ⅰ Preview Activities 167

Part Ⅱ Intensive Reading 168

Text A Lottery of Life 168

Part Ⅲ Supplementary Reading 177

Text B So Similar,So Different 177