《实用商务英语写作教程》PDF下载

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  • 作  者:朱香奇主编
  • 出 版 社:长沙:湖南师范大学出版社
  • 出版年份:2006
  • ISBN:7810815628
  • 页数:198 页
图书介绍:本书是面向高等职业专科学校的商务英语写作教程。

Part One Business Communications 2

Chapter 1 Introduction 2

1 Parts of business letters 2

2 E-mail 7

3 Writing rules for business communications 13

Exercises 19

Chapter 2 Business Relations 26

1 Introduction 27

2 Initiation 30

3 Establishing a business relationship 32

Exercises 36

Chapter 3 Agency 41

1 Asking for sole agency and replying 42

2 Seeking agency and replying 43

3 Agency agreements 44

4 Granting attorneyship 45

5 Offering terms for consideration 45

6 Confirming the terms of agency 46

Exercises 47

Chapter 4 Consultation 49

1 Consultation of credit 49

2 Consultation of suggestions 53

Exercises 54

3 Letters of thanks after consultation 54

Chapter 5 Sales Letters 57

1 Intrigue or entertain 57

2 Support or assure 57

3 Propose or deal 57

4 Touch or pat 58

Exercises 62

Chapter 6 Inquiry 64

Inquiry 64

Exercises 69

Chapter 7 Quotation 72

Quotation 72

Exercises 75

Chapter 8 Offers Responses 77

1 Offer 77

2 Refusing to accept the offer 79

3 Acceptance 80

4 Counter-offer 81

Exercises 85

Chapter 9 Orders Responses 88

1 Order 88

2 Dealing with orders 89

Exercises 91

Chapter 10 Packing Marking 94

1 Packing 94

2 Marking 95

Exercises 96

Chapter 11 Shipment 98

Shipment 98

Exercises 103

Chapter 12 Insurance 105

Insurance 105

Exercises 108

Chapter 13 Payment 110

1 Discussing mode of payment 111

2 Amendment of L/C 115

3 Collection letters 116

4 Special requests for payment 120

Exercises 125

Chapter 14 Complaints or Claims Responses 128

Complaints or claims responses 128

Exercises 137

Chapter 15 Notes,Notices Announcements 141

1 Notes 141

2 Notices announcements 144

Exercises 149

Chapter 16 Memorandums 151

Memorandums 151

Exercises 155

1 Invitation cards 158

Chapter 1 Invitation Responses 158

Part Two Social Communications 158

2 Invitation letters 160

Exercises 163

Chapter 2 Thanks Apologies 165

1 Thanks 165

2 Apologies 169

Exercises 171

Chapter 3 Congratulations Wishes 173

1 Congratulations 173

2 Wishes 178

Exercises 180

1 Compliment 181

Chapter 4 Compliment Consolation 181

2 Conso1ation 183

3 Condo1ence 184

Exercises 186

Chapter 5 Welcome Farewell 187

1 Welcome 187

2 Farewell 188

Exercises 190

Chapter 6 Appointments Reservations 192

1 Appointments and responses 192

2 Reservations and responses 195

Exercises 197