Part One Corporate Management 2
公司管理 2
Chapter 1 How to Fire People and Still Sleep at Night(1) 2
解雇的艺术（1） 8
Chapter 2 How to Fire People and Still Sleep at Night(2) 12
解雇的艺术（2） 17
Chapter 3 AT T Finally has An Operator 21
AT T终于有了舵手 26
Chapter 4 Tom Lee in on A Roll 30
选择汤姆·李 35
Chapter 5 The Pure-Play Syndrome 39
单一主业化综合症 44
Chapter 6 Golden Arches Galore 47
遍地都是的金色拱形标志 51
Chapter 7 From Freeware to Profitware 54
从免费软件商到盈利软件网 57
经营理论 60
Chapter 8 The Graduates 60
Part Two Management Theory 60
毕业生 65
Chapter 9 Pay Purview 69
有效的报酬机制 72
Chapter 10 Why Value Statements don't Work 74
为什么价值理念不起作用 79
Chapter 11 Consumer Needs and Motivation 83
消费者需求与动机 88
Chapter 12 The Death of Competition(1) 92
竞争的完结（1） 96
Chapter 13 The Death of Competition(2) 99
竞争的完结（2） 102
Chapter 14 Better Buy Some Bonds 105
最好购买债券 109
Part Three Economic Environment 113
经济环境 113
Chapter 15 Face the Music—Indonesian Firms Scramble to Find Survival Strategies 113
面临冲击——印尼公司努力寻求挽救措施 117
Chapter 16 Same Old Story—Japan Flip-flops on Measures to Rescue Economy 120
昨日再现——关于挽救日本经济策略的争议 124
Chapter 17 Transforming Telecom:the Big Switch(1) 127
电信大变革（1） 133
Chapter 18 Transforming Telecom:the Big Switch(2) 137
电信大变革（2） 142
Chapter 19 The Zero Inflation Economy 146
无通货膨胀的经济时代 150
Chapter 20 Were Holiday Sales All That Bad 154
节假日销售真是糟糕透顶吗 159
Chapter 21 Russia's Double Transition 163
俄罗斯的双重过渡 165
Chapter 22 Changing Jobs?Try the Net 168
Part Four Internet Application 168
互联网应用 168
找工作吗？试试互联网 174
Chapter 23 The Virtual Mall Gets Real 178
梦幻成真的虚拟超级大商场 182
Chapter 24 Online Capitalism 185
网络资本市场 188
Chapter 25 Too Cheap to Meter(1) 190
便宜得可以忽略不计（1） 193
Chapter 26 Too Cheap to Meter(2) 195
便宜得可以忽略不计（2） 199
Chapter 27 Let Your Modem Do the Walking 202
让你的调制解调器替你逛商场 205
Part Five Merger and Acquisition 208
兼并与收购 208
Chapter 28 Telecom in Play 208
电信竞购 213
Chapter 29 The Fallout From Merger Mania—Why the Deals Keep Coming 216
并购狂热中的思考——为什么交易源源不断 219
Chapter 30 The Real Target is Your Dial Tone 222
真正的目标是你的拨号音 226
Chapter 31 LBO Madness(1) 229
LBO疯狂（1） 233
Chapter 32 LBO Madness(2) 236
LBO疯狂（2） 240
Chapter 33 The Year of the Very Big Deals 243
大交易年代 246
Chapter 34 Invasion of the Bargain Snatchers 248
乘人之危的掠夺者大举入侵 252