Unit One Advertising 2
Passage 1 CUTTY SARK SCOTS WHISKY 2
Passage 2世界之母亲工厂 3
Passage 3 The U.S.Pavilion 4
Passage 4你害怕了吗 6
Passage 5 Brand 8
Passage 6广告 9
Passage 7 Advertising Media 14
Translation Skills 17
Unit Two Enterprises Description 21
Passage 1 Broadway 21
Passage 2耐克 22
Passage 3 LVMH Advances in Slowing Market 22
Passage 4西班牙机床制造商协会 24
Passage 5 Volvo Earnings Rise by Eleven Percent in First Quarter 26
Passage 6富士 27
Passage 7 American Express Company 28
Translation Skills 34
Unit Three Describing the Products 39
Passage 1 Velo 39
Passage 2意大利机床 39
Passage 3 Chinese Tea Unique Shop 40
Passage 4全聚德 41
Passage 5 Germany Machine Tools 43
Passage 6 出口产品的展示与说明 45
Passage 7 Chinese Silk 46
Translation Skills 49
Unit Four Working Experiences and Job-hunting 54
Passage 1 Letter of Application for Position 54
Passage 2个人履历 55
Passage 3 Sales Engineer 56
Passage 4到百慕大去工作！ 58
Passage 5 Recruiting Outside the Company 60
Passage 6找工作 61
Translation Skills 62
Unit Five Businessmen and Inter-cultural Communication 68
Passage 1 The World's Most Unusual Workplace 68
Passage 2前台经理 69
Passage 3 Change of Westerners 70
Passage 4首席谈判 71
Passage 5 Good Manners,Good Business 72
Passage 6共同实现理想 75
Translation Skills 77
Unit Six Economy 84
Passage 1 Government's Intervention 84
Passage 2 中国的国民经济 85
Passage 3 Global Economic Integration 86
Passage 4上海的经济建设 89
Passage 5 What Is Economics? 90
Passage 6合并和兼并浪潮 93
Passage 7 The Welfare State 95
Translation Skills 97
Unit Seven International Trade 102
Passage 1 Documentation 102
Passage 2世贸组织 103
Passage 3 APEC 104
Passage 4中国经济体制改革 107
Passage 5 Establishing Business Relations 108
Passage 6询盘 110
Passage 7 Reply to an Order 111
Passage 8开立信用证 112
Passage 9 Counter-offer 113
Passage 10适应新的形势，提高对外开放水平 115
Passage 11 Reasons for International Trade 116
Passage 12世界贸易壁垒 120
Passage 13 The Letter of Credit 122
Translation Skills 127
Unit Eight Finance and Securities 132
Passage 1 World's Foreign Exchange Reserves 132
Passage 2经济软着陆 133
Passage 3 New York Stock Exchange 135
Passage 4投资美国 138
Passage 5 THE INTERNATIONAL MONETAY FUND 140
Passage 6通货膨胀使社会四分五裂 143
Passage 7 What Is the Foreign Exchange Market? 145
Passage 8金融市场 148
Passage 9 Commercial Banks 151
Passage 10信用卡 155
Translation Skills 157
Unit Nine Marketing 161
Passage 1 Electronic Commerce 161
Passage 2受消费者欢迎的产品 162
Passage 3 Selling and Buying 163
Passage 4芭比娃娃风光不再？ 164
Passage 5 Web Business 166
Passage 6乘客平均体重增加，航空公司利润下滑 169
Passage 7 Three Tools Used in Marketing Research 170
Passage 8价格的作用 172
Passage 9 Markets 174
Passage 10资本商品 177
Translation Skills 179
Unit Ten Management and Transportation 183
Passage 1 Quality 183
Passage 2生产率检查 183
Passage 3 Logistics System 184
Passage 4物业管理 186
Passage 5 Transport and Trade 187
Translation Skills 189
Passage 1 International Joint Ventures 194
Unit Eleven Law,Contract and Agreement 194
Passage 2优惠政策 196
Passage 3 Purchase Contract 197
Passage 4合同 205
Passage 5 PROVISIONS GOVERNING ACCOMMODATION 208
Passage 6代理协议书 217
Passage 7 Terms in Technical Contract 221
Translation Skills 224
Unit Twelve Insurance and Arbitration 228
Passage 1 Risk and Insurance 228
Passage 2保险 229
Passage 3 Arbitration 230
Passage 4保险单与保险费 231
Passage 5 Sharing Economic Losses through Insurance 232
Translation Skills 235
Passage 1 The Lodging Industry 239
Unit Thirteen Tourism 239
Passage 2中国旅游业 242
Passage 3 Oxford and Cambridge:World-famous Universities 243
Passage 4故宫 245
Passage 5 Sydney Opera House 247
Passage 6桂林山水天下秀 250
Passage 7 Seven Wonders of the World 252
Passage 8中国促进世界旅游业的发展 256
Passage 9 World Tourism Organization＆Key Benefits ofTourism 258
Passage 10娱乐购物 261
Translation Skills 264
Unit Fourteen Looking Ahead 268
Passage 1 Looking forward to the Future 268
Passage 2中国社会正在改革中变化 270
Passage 3 Making Continuous Progress in Reforming and Opening Up and in the Socialist Modernization Drive 272
Translation Skills 275
参考文献 279