第1章 Etiquette for Business Greeting 商务会谈礼仪 1
Dialogue 1 Greeting,Introduction Visiting Cards 问候、介绍与名片Dialogue 2 Chatting 寻找话题 8
Dialogue 3 Getting Down to Business 进入主题 11
Dialogue 4 Ending a Meeting 结束会谈 15
第2章 Etiquette in Business Talks 商务交谈礼仪 15
Dialogue 1 Compliments 赞美与恭维 20
Dialogue 2 Thanks 致谢 24
Dialogue 3 Congratulation 祝贺 27
第3章 Etiquette for Business Calls 商务电话礼仪 31
Dialogue 4 Apology 致歉 31
Dialogue 1 Making and Receiving Business Calls 接打商务电话 37
Dialogue 2 Leaving Business Message 留商务口信 43
Dialogue 3 Ringing Back 回电话 47
Dialogue 4 Dealing with Urgent Call 处理紧急电话 50
Dialogue 5 Dealing with Complaining Call 处理投诉电话 54
第4章 Etiquette for Business Visiting 商务拜访礼仪 58
Dialogue 1 Making an Invitation 邀请访问 59
Dialogue 2 Accepting an Invitation 接受邀请 62
Dialogue 3 Preparing a Business Visit 商务拜访的准备Dialogue 4 Visiting a Customer 拜访一个客户 72
Dialogue 5 Thanking for Reception 78
感谢在停留期间的款待第5章 Reception Etiquette 商务接待礼仪 82
Dialogue 1 Setting upon Agenda 日程安排 83
Dialogue 2 Making Accommodation 住宿安排 87
Dialogue 3 Meeting Customers 迎接客商 90
Dialogue 4 Visiting Plants 接待参观工厂 94
Dialogue 5 Arranging Recreation Activities 安排娱乐活动 100
Dialogue 6 Seeing Off 送别 105
第6章 Etiquette in Business Negotiating 商务谈判礼仪 108
Dialogue 1 Seeking Business Possibility 寻找贸易机会 109
Dialogue 2 Promoting Sales 促销 114
Dialogue 3 Asking for Deferred Payment 请示延期付款 120
Dialogue 4 Handling Claims 处理索赔 126
Dialogue 5 Declining Politely 婉拒 132
第7章 Etiquette for Business Dinner 商务餐会礼仪 138
Dialogue 1 Inviting to Dinner 邀请进餐 139
Dialogue 2 Business Lunch 商务午餐 143
Dialogue 3 Western Food 西餐 147
Dialogue 4 Chinese Food 中餐 157
Dialogue 5 Cocktail Party 鸡尾酒会 161
第8章 Etiquette for Business Dressing 商务着装礼仪 167
Dialogue 1 At Most Formal Situations 最正式场合着装 168
Dialogue 2 At Formal Situations 一般正式场合着装 174
Dialogue 3 At Semi-formal Situations 半正式场合着装 183
Dialogue 4 At Informal Situations 非正式场合着装 189
第9章 Etiquette for Sending Business Gifts 商务赠礼礼仪 195
Dialogue 1 Choosing Right Business Gifts 选择恰当的商务礼物 196
Dialogue 2 Giving a Gift 送礼 200
Dialogue 3 Receiving a Gift 受礼 203
Dialogue 4 A Special Gift 特别的礼物 205
第10章 Etiquette in Business Speech 商务演讲礼仪 210
Dialogue 1 Welcoming Speech Answering Speech 欢迎辞／答谢辞 211
Dialogue 2 Toast Speech 祝酒致辞 219
Dialogue 3 Send-off Speech Farewell Speech 欢送辞／告别辞 227
Dialogue 4 Opening Address Closing Speech 开幕辞／闭幕辞 234
Dialogue 5 Presider's Speech 主持人致辞 241
第11章 Etiquette in Business Writing 商务文书礼仪 246
Dialogue 1 Establishing Business Relations 建立业务关系 247
Dialogue 2 Credit Enquiry 资信咨询 254
Dialogue 3 Reminders 提醒 261
Dialogue 4 Complaints 抱怨 266
Dialogue 5 Settlements理赔 274
第12章 Etiquette in Business Activities 商务礼仪活动 285
Dialogue 1 Opening Ceremony 开业典礼 286
Dialogue 2 Cutting the Ribbon 剪彩仪式 292
Dialogue 3 News Releasing Conference 新闻发布会 297
Dialogue 4 Advertisement 广而告之 302
第13章 Other Business Etiquette 其他商务礼仪 308
Dialogue 1 Tips 小费 309
Dialogue 2 Body Languages 身体语言 316
Dialogue 3 Holidays 节假日 326
Dialogue 4 About Taboos 禁忌 337
参考文献 355