Part Ⅰ Selling at a Shop 1
Unit 1 Receiving Customers 1
Unit 2 Recommending Commodities 7
Unit 3 Discussing the Price 13
Unit 4 Paying 18
Part Ⅱ Personal Selling 22
Unit 1 Making an Appointment 22
Unit 2 Visiting Customers 27
Unit 3 Showing Samples 32
Unit 4 Closing the Sale 37
Part Ⅲ Selling at an Exhibition 41
Unit 1 At the Fair 41
Unit 2 Visiting a Showroom 46
Unit 3 Salesmanship 51
Unit 4 Price Negotiation 56
Part Ⅳ After-sales Service 60
Unit 1 Changing and Refunding 60
Unit 2 Promise and Guarantee 65
Unit 3 Dealing with Complaints 69
Unit 4 Maintenance 74
Part Ⅴ The Marketing Measures 78
Unit 1 Sales Promotion 78
Unit 2 Advertising 82
Unit 3 Putting on a Sale 87
Unit 4 Dining with Customers 91
Part Ⅵ Business Talks 96
Unit 1 A Trade Negotiation 96
Unit 2 Order 101
Unit 3 Payment Terms 106
Unit 4 Signing a Contract 111
Part Ⅶ Telephone Selling and E-Business 116
Unit 1 Telephone Call 116
Unit 2 Introducing Products on Telephone 121
Unit 3 Business on Line 125
Unit 4 E-mail a Customer 129
Appendix 1 Vocabulary 134
Appendix 2 Expressions 143