市场营销英语PDF电子书下载

Part Ⅰ Selling at a Shop 1

Unit 1 Receiving Customers 1

Unit 2 Recommending Commodities 7

Unit 3 Discussing the Price 13

Unit 4 Paying 18

Part Ⅱ Personal Selling 22

Unit 1 Making an Appointment 22

Unit 2 Visiting Customers 27

Unit 3 Showing Samples 32

Unit 4 Closing the Sale 37

Part Ⅲ Selling at an Exhibition 41

Unit 1 At the Fair 41

Unit 2 Visiting a Showroom 46

Unit 3 Salesmanship 51

Unit 4 Price Negotiation 56

Part Ⅳ After-sales Service 60

Unit 1 Changing and Refunding 60

Unit 2 Promise and Guarantee 65

Unit 3 Dealing with Complaints 69

Unit 4 Maintenance 74

Part Ⅴ The Marketing Measures 78

Unit 1 Sales Promotion 78

Unit 2 Advertising 82

Unit 3 Putting on a Sale 87

Unit 4 Dining with Customers 91

Part Ⅵ Business Talks 96

Unit 1 A Trade Negotiation 96

Unit 2 Order 101

Unit 3 Payment Terms 106

Unit 4 Signing a Contract 111

Part Ⅶ Telephone Selling and E-Business 116

Unit 1 Telephone Call 116

Unit 2 Introducing Products on Telephone 121

Unit 3 Business on Line 125

Unit 4 E-mail a Customer 129

Appendix 1 Vocabulary 134

Appendix 2 Expressions 143