第三册 2
Unit One Keys to Being a Successful Entrepreneur 2
Unit Two Office Politics 9
Unit Three Real Work at Home Jobs 17
Unit Four Employee Turnover 26
Unit Five Customer Management 34
Unit Six Market Expansion 43
Unit Seven Localization Strategy 51
Unit Eight Monopoly 58
Unit Nine Global Tourism 66
Unit Ten Green Business 73
Unit Eleven The Beauty Industry 80
Unit Twelve A Return to Thrift 88
第四册 98
Unit One Franchise Business 98
Unit Two The Real Estate Business 107
Unit Three Security in E-Commerce Era 114
Unit Four Credit Card 122
Unit Five Creation of Corporate Culture 128
Unit Six Cultural Difference in Business 134
Unit Seven Mergers ＆ Acquisitions 141
Unit Eight Telecommuting 147
Unit Nine Business and Customer-centeredness 155
Unit Ten Business Ethics 163
Unit Eleven Corporate Social Responsibility 170
Unit Twelve Piracy 180