目录 2
Part Ⅰ Modern Tourism Industry 现代旅游业 2
Unit 1 The Travel and Tourism Industry 旅行与旅游业 2
Unit 2 Travel Agencies and Tour Operators 旅行社 9
Unit 3 Types of Tours 旅游类型 15
Unit 4 Travellers 旅游者 22
Unit 5 Names and Roles of the Tourist Guides 导游称谓、职能 28
Part Ⅱ Tour Manager Responsibilities and Communicative Skills 领队职责与带团技巧Unit 6 Pre-Tour Preparation 接团准备工作 36
Unit 7 The First Day Of An Outbound Tour 出境团的第一天 42
Unit 8 Hotel Check-In/Out 入住酒店与离店须知 47
Unit 9 Visiting Attractions 游览注意事项 53
Unit 10 Departure 团队离开 59
Unit 11 Fostering Amicable Relationships 与游客和司机友好相处 63
Unit 12 Handling Emergencies 处理突发事件 68
Unit 13 Handling Complaints 应对投诉 77
Part Ⅲ Work and Responsibilities of Local Guides 地陪职责与讲解范例 84
Unit 14 Meeting Guests At the Airport 在机场迎接客人 84
Unit 15 Welcoming Speech 欢迎词 90
Unit 16 On the Coach 巴士讲解 95
Unit 17 At the Restaurant 在餐厅 101
Unit 18 Farewell Speech 欢送词 112
Unit 19 Creating Memorable Interpretations 讲解技巧 115
Unit 20 Knowledge of Regular Services 导游规范服务知识问答 121
Unit 21 Emergency Handling Techniques 特殊问题处理技巧问答 134
Part Ⅳ Understanding Events 旅游与事件 150
Unit 22 Olympic Games 奥林匹克运动会 150
Unit 23 Asian Games 亚运会 165
Unit 24 MICE 商务会展 179
Unit 25 Water Landscape in China 中国江河风采 192
Part Ⅴ Interpreting China's Highlights 中国揽胜 192
Unit 26 Famous Mountains in China 中国名山风光 201
Unit 27 Famous Scenic Areas in China 中国著名风景区 209
Part Ⅵ Interpreting China's Culture 中国人文景观 220
Unit 28 Interpreting History 中国历史 220
Unit 29 Interpreting Architecture 中国建筑 239
Unit 30 Interpreting Arts 中国艺术 254
Unit 31 Interpreting Customs and Festivals 中国风俗与节日 270
参考书目 282