Unit 1 Overview of Electronic Commerce 1
Part One Foundation of EC 1
Unit 2 The Internet,Intranet and Extranet 11
Unit 3 Introduction of Electronic Marketing 21
Unit 4 Procedure for Internet Shopping 29
Part Two Applications of EC 36
Unit 5 Business-to-Business Electronic Commerce 36
Unit 6 Business-to-Consumer Electronic Commerce 47
Unit 7 Auctions 57
Unit 8 Market Research and Intelligent Agents 65
Unit 9 Advertisement in EC 73
Unit 10 Electronic payments and protocols 81
Part Three Infrastructure and EC Support Services 81
Unit 11 Primary Electronic Payment Systems for EC 87
Unit 12 Typical Business Models of Electronic Marketing 96
Unit 13 One-to-one Marketing 105
Unit 14 Supply Chain and Their Management 113
Unit 15 ERP,Supply Chain and EC 122
Unit 16 Security in EC 130
Part Four Legal,Ethical and Economical Issues in EC 139
Unit 17 Legal and Ethical issues in Internet 139
Unit 18 Some Issues in Digital Economy and Success Factors 148
Index 156
References 163