Part Ⅰ：General Instructions 1
1．Effective Writing 2
2．Language and Style 9
3．Layout of a Business Letter 18
4．The Telegram 32
Part Ⅱ：Routine Business Communications 39
5．Enquiries 41
6．Offers and Quotations 51
7．Confirmation and Acceptance 64
8．Performance of Contract 75
9．Ceneral Review for Part Ⅱ 89
Part Ⅲ：Bargaining and Claims 99
10．Counter-offer and Bargaining 101
11．A Case of Bargaining 116
12．The Telex 134
13．Claims and Disputes 143
14．Claims and Disputes(Continued) 172
Part Ⅳ：Advertisements and Sales Letters,etc 194
15．General Principles for Persuasive Messages 196
16．Study of Specimens—Advertisements 207
17．Study of Speoimens—Sales Letters,etc 227
Part Ⅴ：Establihment and Extension of Businsss Relations 264
18．Establishing Contact and Credit Inquiry 265
19．Official and Business Visits 278
Part Ⅵ：Contracts and Agreements 292
20．An Analytical Study 294
21．Specimens 329
Part Ⅶ：Social Communications and Functions 354
22．Social Letters 355
23．Formal Invitations and Invitation Cards 380
24．Speeches and Celebration Messages 399
Appendices: 1
Ⅰ．Short Expressions for Use in Telegrams 1
Ⅱ．Abbreviations Used in Telexes 7
Ⅲ．Hints and Service Codes 19
Ⅳ．Short Expressions for Use in Telexes and Telegrams 23
Glossary 36