Contents 3
Part One Business English Reading Comprehension 3
Unit One Restructuring Organizations 3
Unit Two Applying Management Science 15
Unit Three Non-export Entry Modes-Strategic Alliances 25
Unit Four Marketing Management 39
Unit Five Products and Branding in Brand Management 49
Unit Six Channels of Distribution 58
Unit Seven Differentiation:Win New Business with Less Effort 69
Unit Eight Financial Management 83
Unit Nine Electronic Commerce in the 21st Century 91
Unit Ten The WTO as the Multilateral Trading System 100
Part Two Business Affairs 123
Unit Eleven Business Letter-writing 123
Unit Twelve Business Negotiation 143
Unit Thirteen Payment 162
Unit Fourteen Shipment and Shipping Documents 171
参考书目 177