ContentsUnit 1 What Is News? 1
Passage 1 What Is News:Some Answers Past and Present 1
Passage 2 Why We Need News 5
Unit 2 What Is Communication? 12
Passage 1 What Is Communication 12
Passage 2 Three Communication Markets 14
Unit 3 Newspaper 20
Passage 1 Newspaper:A Brief History 20
Passage 2 Joseph Pulitzer 22
Unit 4 Book 28
Passage 1 Variety in Book Publishing 28
Passage 2 The Lessons of Harry Potter 30
Passage 1 Evolution of Periodicals 38
Unit 5 Magazine 38
Passage 2 Modem Magazine Publishing:The Specialized Audience 41
Unit 6 Film 50
Passage 1 The Production ofFilms 50
Passage 2 Charlie Chaplin 52
Unit 7 Radio 61
Passage 1 Radio Station Formats 61
Passage 2 New Competition in Radio 63
Unit 8 TV 70
Passage 1 The History ofTV 70
Passage 2 The Creation of Sesame Street 73
Unit 9 Internet 78
Passage 1 Making Internet History 78
Passage 2 Weblog 80
Passage 1 Nine Elements ofJournalism 87
Unit 10 Journalism 87
Passage 2 What Is Journalism for? 88
Unit 11 Press Freedom 94
Passage 1 History ofPress Freedom 94
Passage 2 The Zenger Case 97
Unit 12 Photo,Comic Cartoon 102
Passage 1 Comic Strip 102
Passage 2 Robert Capa 105
Unit 13 Propaganda 112
passage 1 Propaganda 112
Passage 2 Carriers of Propaganda Information 115
Unit 14 Advertising Public Relation 120
Passage 1 A Bird's-Eye View on Advertising 120
Passage 2 The Growth of Public Relations 123
Passage 1 The Reporter's Rights 130
Unit 15 Media Laws 130
Passage 2 Cameras in the Courtroom 133
Unit 16 Ethics 140
Passage 1 SPJ Code ofEthics 140
Passage 2 Janet Cooke and Jimmy's World 143
Unit 17 Communication Education Media Literacy 149
Passage 1 An Overview of Graduate Curricular at the Annenberg School for Communication at the University of Pennsylvania 149
Passage 2 Defining Media Literacy 153
Unit 18 Communication Studies 157
Passage 1 Theories of Communication 157
Passage 2 The Agenda-Setting Function of the Media 160
参考译文 166
Key to Exercise Ⅲ 208
Bibliography 211