ContentsUnit 1 1
Part Ⅰ 2
A．EMS Set to Speed up 2
B．Background of DHL Worldwide Express 3
Part Ⅱ 4
A．Introduction of DHL-Sinotrans 4
B．Philosophy of DHL-Sinotrans 5
Part Ⅲ 7
A．DHL Is Facing Fierce Competition 7
B．UPS to Extend Its Delivery Services 9
Part Ⅳ The World of Humor 10
Unit 2 11
Part Ⅰ 12
A．Sales of Real Estate on the Internet 12
B．Try E-headhunters to Look for High-tech Help 13
Part Ⅱ 15
A．A Report on the IT Industry 15
B．China Set to Ward off IT Attacks 16
Part Ⅲ 18
A．A Survey on E-life 18
B．Mail-order Multinationals Prefer ShanghaiE-commerce Environment 20
Part Ⅳ The World of Humor 21
Unit 3 23
Part Ⅰ 24
A．Stock 24
B．Stock Market 25
Part Ⅱ 27
A．Stock Value and Indexes 27
B．The Risk Investment 29
Part Ⅲ 30
A．Warren Buffett—Ace Stockpicker 30
B．George Soros—the Man Who Moves Market 32
Part Ⅳ The World of Humor 33
Unit 4 35
Part Ⅰ 36
A．Stock Exchange 36
B．Bull Positions and Bear Positions 37
Part Ⅱ 39
A．Marketing Securities 39
B．Securities Risks 40
Part Ⅲ 42
A．How to Start an Investment 42
B．What Make Price Change？ 43
Part Ⅳ The World of Humor 44
Unit 5 47
Part Ⅰ 48
A．If Something Unexpected Sometimes Occurs 48
B．Insurance Is a Necessity 49
Part Ⅱ 50
A．Insurance Plans 50
B．Questions to Expect When Applying for Insurance 51
Part Ⅲ 52
A．Insurance Companies in the United States 52
B．A Case of Salvors Demanded Security 54
Part Ⅳ The World of Humor 55
Unit 6 57
Part Ⅰ 58
A．Life Insurance Basics 58
B．Property and Casualty Insurance Companies 59
Part Ⅱ 60
A．Screen Out Good Insurance Risks from Poor Ones 60
B．Health Insurance 61
Part Ⅲ 63
A．How Our Company Manages the Market 63
B．Federal Deposit Insurance Corporation 64
Part Ⅳ The World of Humor 66
Unit 7 67
Part Ⅰ 68
A．Financial Market 68
B．Online Financiers 69
Part Ⅱ 71
A．The Problem of Inflation 71
B．Shanghai's Financial Industry 72
C．Dollars in the World Market 73
Part Ⅲ 74
A．Bank Cards'Status Show Growing Trend Among Customers 74
B．Evolution of Renminbi Exchange Rate Regime 75
Part Ⅳ The World of Humor 77
Unit 8 79
Part Ⅰ 80
A．Foreign Investment（1） 80
B．Foreign Investment（2） 81
Part Ⅱ 83
A．Investment Wisdom from Warren Buffet 83
B．Investment Environment 84
Part Ⅲ 86
A．Establishing Joint Ventures 86
B．Preferential Policies 87
Part Ⅳ The World of Humor 89
Test 1 91
Part Ⅰ 92
Part Ⅱ 93
Part Ⅲ 94
Part Ⅳ 95
Part Ⅴ 96
Unit 9 99
Part Ⅰ 100
A．Physical Distribution 100
B．Physical Distribution Management（PDM） 101
Part Ⅱ 103
A．Ocean Freight and Air Freight 103
B．Containerization 105
A．Mode of Transportation 107
Part Ⅲ 107
B．Shipping Goods 108
Part Ⅳ The World of Humor 110
Unit 10 113
Part Ⅰ 114
A．World's Richest Billionaires 114
B．Interview with Bill Gates 115
Part Ⅱ 117
A．Stock Market's Miracle Man 117
B．Seeking the Gold Apple 118
Part Ⅲ 120
A．Good Style，Good Attitude 120
Part Ⅳ The World of Humor 122
Unit 11 125
Part Ⅰ 126
A．The Importance of Export Irade 126
B．What Is Exporting？ 127
Part Ⅱ 128
A．Export Market Research 128
B．Variables in Marketing 130
Part Ⅲ 132
A．Exporting Procedures（1） 132
B．Exporting Procedures（2） 134
Part Ⅳ The World of Humor 136
Unit 12 137
Part Ⅰ 138
A．Some Special Terms in Export Trade 138
B．Importance of Export Pricing 139
Part Ⅱ 141
A．Setting Export Prices—Cost Considerations 141
B．Prices for Private Plates up at Auction 142
Part Ⅲ 143
A．Business Inquiries（1） 143
B．Business Inquiries（2） 145
C．Business Inquiries（3） 146
Part Ⅳ The World of Humor 147
Unit13 149
Part Ⅰ 150
A．Business Unusual for Private Eyes—Detective Agencies Seek Legal Trade Status 150
B．Hunting Down the Unfaithful 151
Part Ⅱ 153
A．Remittance Business Grows 153
B．Arbitration Thrives in China 154
Part Ⅲ 156
A．New Firm Sells Bargains 156
B．Clubs Teach Kids Investment 157
Part Ⅳ The World of Humor 159
Unit 14 161
Part Ⅰ 162
A．Promotion Strategies 162
B．A Promoting Project 164
Part Ⅱ 165
A．Giving Business Presentations（Ⅰ） 165
B．Giving Business Presentations（Ⅱ） 167
Part Ⅲ 169
A．A Sales Presentation（Ⅰ） 169
B．A Sales Presentation（Ⅱ） 171
Part Ⅳ The World of Humor 173
Unit 15 175
Part Ⅰ 176
A．Cross-cultural Negotiations 176
B．The Concept of“Face” 177
Part Ⅱ 178
A．Cross-cultural Negotiating Tips 178
B．Different Negotiating Styles 180
Part Ⅲ 182
A．Negotiating in Japan 182
B．A Negotiation 184
Part Ⅳ The World of Humor 186
Test 2 189
Part Ⅰ 190
Part Ⅱ 191
Part Ⅲ 192
Part Ⅳ 193
Part Ⅴ 194
B．A Tale of Shanghai's“Auto Doctor” 1212