ContentsUnit 1 Sports and Business 1
Reading Ⅰ Nike,from Small Beginnings to World Giant(Ⅰ) 2
Reading Ⅱ Nike,from Small Beginnings to World Giant(Ⅱ) 14
Extended Activities 23
Lexical Knowledge 23
Function and Structure:Complimenting 25
Practical Reading:Football and Basketball Catalogue 27
Additional Vocabulary 29
Business WorldBrand Image 30
Humor Time 31
Unit 2 Ownership 33
Reading Ⅰ Types of Business Ownership 34
Reading Ⅱ Business in a Free Enterprise System 47
Extended Activities 55
Lexical Knowledge 55
Function and Structure:Asking or Offering Favors 57
Practical Reading:Company Relationship 60
Additional Vocabulary 61
Business World:Joint Venture 63
Humor Time 63
Unit 3 Fashion 65
Reading Ⅰ Fashion 66
Reading Ⅱ Very Smart Fashions 78
Extended Activities 86
Lexical Knowledge 86
Function and Structure:Expressing Concern,Consolation and Encouragement 88
Practical Reading:Bar Graphs 93
Additional Vocabulary 94
Business World:The Fashion Industry 96
Humor Time 96
Unit 4 Consumer Satisfaction 99
Reading Ⅰ Bargains 100
Reading Ⅱ Why People Buy? 113
Extended Activities 122
Lexical Knowledge 122
Function and Structure:Complaining 124
Practical Reading:Advertisement of Bargains 128
Additional Vocabulary 129
Business World:Consumer Satisfaction/Dissatisfaction 130
Humor Time 131
Unit 5 Education 133
Reading Ⅰ Managing Your Study Time 134
Reading Ⅱ Kissing the Books Goodbye 147
Extended Activities 155
Lexical Knowledge 155
Function and Structure:Talking about Personal Interests 157
Practical Reading:Notices 158
Additional Vocabulary 161
Business World:Vocational Education 162
Humor Time 162
Unit 6 Management 165
Reading Ⅰ Areas of Management 166
Reading Ⅱ The Structure of a Company 179
Extended Activities 189
Lexical Knowledge 189
Function and Structure:Making Appointments 191
Practical Reading:Company Organization 195
Additional Vocabulary 199
Business World:Levels of Management 200
Humor Time 201
Unit 7 Intetview 203
Reading Ⅰ How to Shine at a Job Interview 204
Reading Ⅱ Types of Interview 217
Lexical Knowledge 225
Extended Activities 225
Function and Structure:Interviewing People 227
Practical Reading:Curriculum Vitae and Application Letters 233
Additional Vocabulary 238
Business World:How Do You Handle Trick Questions? 239
Humor Time 240
Unit 8 Trademark 241
Reading Ⅰ What Is a Trademark? 242
Reading Ⅱ Protecting a Trademark 257
Extended Activities 267
Lexical Knowledge 267
Function and Structure:Expressing Intention 270
Practical Reading:Case Study 272
Additional Vocabulary 275
Business World:Selecting Brand Names 276
Humor Time 277
Unit 9 Successful Businessmen 279
Reading Ⅰ Focus on Douglas Ivester,CEO of Coca-Cola 280
Reading Ⅱ Matsushita:The World's Greatest Entrepreneur？ 294
Extended Activities 303
Lexical Knowledge 303
Function and Structure:Agreeing and Disagreeing 306
Practical Reading:Case Study—Economic Status for Investment 309
Additional Vocabulary 312
Business World:Leadership Lessons for the 21st Century 314
Humor Time 314
Unit 10 Successful Businesses 317
Reading Ⅰ Nokia:Voice from Finland 318
Reading Ⅱ Canon:Sixty Years of Progress 332
Extended Activities 342
Lexical Knowledge 342
Function and Structure:Asking for and Giving Opinions 344
Practical Reading:A Comparison of Two Businesses 347
Additional Vocabulary 351
Business World:Division of Economic Activities;Occupational Structure 352
Humor Time 353
Appendix Ⅰ New Words 354
Appendix Ⅱ Expressions 361
Appendix Ⅲ Word Study 365
Appendix Ⅳ Special Use 368