Unit1BusinessOrganization 1
TextABusinessOrganization 2
TextBCompanyStructure 10
Unit2StoriesofSuccess 14
TextACoca-ColaCompany 15
TextBTheCorporateLaughterBusinessIsBooming 22
Unit3GettingtoKnowE-Business 25
TextAIntroductiontoE-Business 26
TextBB2BandB2C 38
Unit4Communication 42
TextACommunication 43
TextBNineTipsforCommunicationSuccessfullywithaGlobalAudience 50
Unit5HumanResources 54
TextAHumanResourcesManagement 55
TextBJobAnalysis 62
Unit6InternationalTrade 66
TextAInternationalTrade 67
TextBDoingBusinessinEurope 73
Unit7Management 77
TextAWhatIsManagement？ 78
TextBCross-CulturalManagement 85
Unit8MarketingandSelling 89
TextAMarketingandSelling 90
TextBTheCentralityofMarketing 97
Unit9Advertising 101
TextAAdvertising 102
TextBHowCompaniesAdvertise 111
Unit10SharesandStocks 115
TextAIssuingSharesandStocks 116
TextBBonds 123
Unit11BanksandFinancing 126
TextATypesofBank 127
TextBFinancing 135
Unit12ProfitsandSocialResponsibility 138
TextAProfitsandSocialResponsibility 139
TextBTaxation 147
Keys 151
References 182