Chapter 1 International Business Communications(国际商务沟通) 2
Forms of Business Communications 2
Principles of International Business Communications 2
Recent Development in Writing Business Messages 6
Chapter 2 Business Letter(商务信件)Forms of a Business Letter 13
Layout of a Business Letter 17
Envelope Addressing 25
Chapter 3 Memorandum,Minutes and Telephone Note(备忘录、会议纪要与电话记录) 30
Part Ⅰ Memorandum(备忘录) 30
Particulars for Attention 31
Elements of a Memo 31
Specimen Memos 32
Part Ⅱ Minutes(会议纪要) 41
Writing Tips for Minutes of a Meeting 41
Specimen Minutes of a Meeting 42
Part Ⅲ Telephone Note(电话记录) 44
Elements of a Telephone Note 44
Specimen Telephone Notes 45
Chapter 4 Electronic Communications(电子通信) 51
Part Ⅰ Fax(传真) 51
How to Use a Fax Machine 52
Features of a Fax 52
Structure of a Fax 52
Fax Drafting 53
Forms of Faxes 53
Part Ⅱ E-mail(电子邮件) 57
Advantages of E-mail 57
Disadvantages of E-mail 58
Writing Tips for E-mails 58
Specimen E-mails 59
Part Ⅲ SWIFT(环球银行金融电讯) 61
Features of SWIFT Service 62
Basic Knowledge 62
Specimen SWIFT Message 63
Notes to the Above SWIFT Message 68
Chapter 5 Establishing Business Relations(建交) 74
Opening International Market 74
Channels to Seek Connections Abroad 74
Tips for Writing 75
Specimen Messages 76
Menu of Useful Sentences and Expressions 81
Chapter 6 Credit Inquiry(资信调查) 92
Content of Credit Inquiry 92
Ways of Obtaining Credit Information 92
Tips for Writing 92
Particulars for Attention 93
Specimen Messages 93
Menu of Useful Sentences and Expressions 103
Chapter 7 Inquiry(询盘) 114
Kinds of Inquiry 114
Tips for Writing 115
Particulars for Attention 115
Specimen Inquiry 116
Menu of Useful Sentences and Expressions 124
Chapter 8 Quotations and Offers(报价与发盘) 132
Quotations 132
Offers 132
Particulars about Offers 133
Specimen Quotations and Offers 134
Menu of Useful Sentences and Expressions 140
Chapter 9 Counter-offers and Business Negotiation(还盘与谈判) 147
Counter-offer 147
Business Negotiation 147
Capabilities of a Negotiator 148
Tips for Making a Counter Offer 148
Specimen Counter Offers 149
Menu of Useful Sentences and Expressions 159
Chapter 10 Orders and Conclusion of Business(订单及达成交易) 166
Part Ⅰ Orders(订单) 166
Writing Tips for Orders 167
Acknowledgement(Acceptance)of an Order 167
Buyer's Obligations 168
Seller's Obligation 168
Specimen Orders 169
Part Ⅱ Conclusion of Business(成交) 177
Specimen Letters of Conclusion of Business 178
Menu of Useful Sentences and Expressions 181
Chapter 11 Contracts(合同) 189
Elements of a Contract 189
Types of Contracts 191
Particulars for Attention 192
Specimen Contracts 193
Chapter 12 Shipment(装运) 213
Shipment Procedures 213
Shipping Instructions 214
Shipping Advice 214
Ocean Bill of Lading 214
Particulars for Attention 215
Specimen Documents 215
Menu of Useful Sentences and Expressions 221
Chapter 13 Insurance(保险) 229
Kinds of Insurance 229
Risks covered 229
Insurance Policy 230
Premium 230
Documents Submitted for a Claim 231
Particulars for Attention 231
Specimen Documents 232
Menu of Useful Sentences and Expressions 239
Chapter 14 Payment(付款) 245
Remittance 245
Collection 245
Letter of Credit 247
Procedures for Issuing an L/C 247
Content of L/C 248
Specimen Files Concerning Payment 249
Menu of Useful Sentences and Expressions 257
Chapter 15 Complaints and Apologies(抱怨与道歉) 264
Causes of Complaints 264
Tips for Making Complaints 264
Tips for Making Apologies 265
Specimen Complaints and Apologies 265
Menu of Useful Sentences and Expressions 275
Chapter 16 Sales and Promotions(销售与促销) 282
Tips for Writing 282
Structure of the Writing 282
Possible Occasions to Promote 283
Specimen Messages 283
Menu of Useful Sentences and Expressions 290
Chapter 17 Business Arrangement and Sociality(商务安排与社交) 299
Particulars for Attention 299
Tips for Writings of Business Arrangements 299
Tips for Social Writings 299
Specimen Messages 300
Menu of Useful Sentences and Expressions 305
Glossary(词汇) 312