目录 1
Unit 1 1
TextThe History ofthe Intemet(1980—) 1
New Words 4
Phrases 5
Abbreviations 5
Notes 6
Exercises 7
Reading andTranslating Skills 阅读的基本要素 11
Reading Material Origins ofthe Internet 12
参考译文 因特网的历史(1980年之后) 16
Unit 2 20
Text 10 Steps to Net Success 20
New Words 24
Phrases 27
Abbreviations 27
Notes 27
Exercises 28
Reading and Translating Skills 电子商务英语论文与图书的结构特点 31
Reading MaterialThe Basic Six Simple Steps 32
World Wide Web Summary 34
参考译文网络成功的十个步骤 37
Unit 3 42
Text Basic Ways to Build Stores on the Intemet 42
New Words 46
Phrases 48
Notes 49
Abbreviations 49
Exercises 51
Reading and Translating Skills阅读方法 54
Reading Material Development of Broadband Access for Business Users 55
参考译文 建立网络商店的基本方法 58
Unit 4 62
Text Internet Marketing 62
New Words 66
Phrases 68
Notes 69
Abbreviations 69
Exercises 70
Reading and Translating Skills影响阅读速度的几个障碍点(1) 74
Reading Material The New Face of B2B E-Commerce 75
参考译文 因特网营销 82
Unit 5 86
Text How Is EDI Used? 86
New Words 88
Phrases 89
Notes 90
Abbreviations 90
Exercises 91
Reading and Translating Skills 影响阅读速度的几个障碍点(2) 94
Reading Material What Is EDI? 95
参考译文 如何使用EDI? 100
Unit 6 102
Text Security of Electronic Business 102
New Words 105
Notes 107
Abbreviations 107
Phrases 107
Exercises 108
Reading and Translating Skills 文章的章法(1) 111
Reading Material Introduction to Secure Electronic Transaction (SET) 113
参考译文 电子商务安全 122
Unit 7 126
Text What Is CRM? 126
New Words 129
Phrases 130
Notes 131
Abbreviations 131
Exercises 133
Reading and Translating Skills 文章的章法(2) 135
Reading Material How Microsoft Can Increase Its Chances ofCRM Success? 138
参考译文什么是CRM? 144
Unit 8 147
Text The ABCs ofERP 147
New Words 151
Abbreviations 153
Phrases 153
Notes 154
Exercises 155
Reading and Translating Skills 推断与猜测(1) 158
Reading Material Long Live ERP 159
参考译文ERP基础 165
Unit 9 169
Text Online Payment Options Will Please Your Customers 169
New Words 172
Phrases 173
Notes 174
Exercises 175
Reading and Translating Skills 推断与猜测(2) 178
Reading Material A Consumer's Guide to E-Payments 179
参考译文 在线支付选择将取悦你的客户 188
Unit 10 191
Text E-Money 191
New Words 193
Phrases 194
Exercises 195
Abbreviations 195
Notes 195
Reading and Translating Skills 翻译的要点与标准 198
Reading Material Advertising on the Intemet 199
参考译文 电子货币 206
Unit 11 209
Text The ABCs ofSupply Chain Management(1) 209
New Words 211
Phrases 212
Notes 213
Abbreviations 213
Exercises 214
Reading and Translating Skills 翻译的过程 216
Reading Material The ABCs ofSupply Chain Management(2) 218
参考译文 供应链管理基础 226
Unit 12 228
Text The ABCs ofInformation Security(1) 228
New Words 231
Phrases 232
Abbreviations 233
Notes 233
Exercises 234
Reading and Translating Skills 词义的选择 237
Reading Material The ABCs ofInformation Security(2) 240
参考译文 信息安全基础 250
Unit 13 253
Text What Is XML? 253
New Words 256
Phrases 257
Abbreviations 257
Notes 257
Exercises 258
Reading and Translating Skills 转换 261
Reading Material PHP 267
参考译文 什么是XML? 270
Unit 14 273
Text Web Application Development Tool:ColdFusion 273
New Words 275
Phrases 276
Abbreviations 276
Notes 277
Exercises 278
Reading and Translating Skills 补充 281
Reading Material GLOSSARY 285
参考译文 网站应用开发工具:ColdFusion 290
Text 10 Things You Really Should Know About ECommerce 293
Unit 15 293
New Words 296
Phrases 297
Notes 297
Exercises 298
Reading and Translating Skills 翻译技巧的综合应用 301
Reading Material Is There a Future for E-Commerce? 302
参考译文 关于电子商务你确实要了解的10件事 307
附录1 参考试卷 310
附录2 参考答案 329