Unit 1 Business and Company 1
1.1 Business Organizations 2
1.2 Setting up a Business:Knowing Your Overheads 3
1.3 Business Sales Force 4
1.4 Business Word Groups 5
1.5 Building Business Phrases[1]:Verb+Noun 6
1.6 Building Business Phrases[2]:Adjective+Noun 7
1.7 Building Business Phrases[3]:of Expressions 8
1.8 Building Business Phrases[4]:Two-word Expressions 9
Unit 2 Operation in the Office 10
2.1 Staff 11
2.2 Becoming a Manager 12
2.3 Word Selection in Contexts 13
2.4 Increasing Efficiency 14
2.5 The Electronic Office 15
2.6 Time Metaphors 16
Unit 3 Finance 17
3.1 Who's Who in Finance 17
3.2 Which Is Which in Finance 18
3.3 Financial Documents 19
3.4 Common Acronyms and Abbreviations 20
3.5 Key Terms in Financial Planning 21
3.6 What's a Master Budget 21
3.7 Working Out the Break-even Point 22
Unit 4 Accounting 23
4.1 Accounting 24
4.2 Taxation 25
4.3 Word Partnerships—Tax 26
4.4 Pay 27
4.5 Popular Accounting Terms[1] 28
4.6 Popular Accounting Terms[2] 29
Unit 5 Banking 30
5.1 Key Terms in Banking 31
5.2 Banking Services[1] 32
5.3 Banking Services[2] 33
5.4 Cash Terms 35
5.5 Borrowing and Lending 36
5.6 Interest Rates 37
5.7 Liquid Metaphors[1] 38
5.8 Liquid Metaphors[2] 39
Unit 6 Investments ＆ Stocks 40
6.1 What Are Stocks or Shares 40
6.2 Key Terms in Stocks 41
6.3 The Stock Market 42
6.4 Investments 42
6.5 Market News 44
6.6 Market Price Idioms 45
Unit 7 The Economic Environment 46
7.1 Understanding News Reports[1] 46
7.2 Understanding News Reports[2] 48
7.3 Managing the Economy 49
7.4 Economic Performance 50
7.5 Media Idiomatic Expressions—Colorful Language 51
7.6 Basic Economic Terms 52
7.7 The Business Cycle 53
7.8 Phrasal Verbs—Recession 54
Unit 8 Marketing 56
8.1 Marketing Principles 56
8.2 The Seven P's 57
8.3 Buying Behavior 57
8.4 Marketing Planning[1] 58
8.5 Marketing Planning[2] 58
8.6 A New Market 59
8.7 The Marketing Mix 60
8.8 Marketing Forecasting[1] 61
8.9 Marketing Forecasting[2] 62
8.10 Key Planning Terms 63
8.11 Choose the Marketing Words 64
Unit 9 Costing ＆ Pricing 65
9.1 Costing Word Partnerships 66
9.2 Costs 67
9.3 Identifying Costs 68
9.4 If the Price Is Right 69
9.5 Pricing Strategy[1] 70
9.6 Pricing Strategy[2] 70
9.7 Pricing-Strategy[3] 71
9.8 Pricing Policy 72
9.9 Price Fixing 73
9.10 Aggressive Pricing 74
Unit 10 Advertising and Promotion 75
10.1 Planning Advertising 76
10.2 Advertising[1] 77
10.3 Advertising[2] 78
10.4 Advertisements 79
10.5 Types of Promotion 80
10.6 Strategies of Promotion 81
10.7 Public Relations 82
Unit 11 International Trade 83
11.1 Import ＆ Export 83
11.2 International Trade 84
11.3 Enquiry and Quotation 85
11.4 Customs 86
11.5 Payments in International Trade 87
11.6 Import ＆ Export Abbreviations 88
11.7 Shipping 88
11.8 Distribution 89
Unit 12 Business Letters 90
12.1 Business Letter Writing Stages 90
12.2 The Format of Business Letters 92
12.3 To Open and Close a Letter 93
12.4 Identifying Letter Sections 94
12.5 Composing Business Letters 95
12.6 Business Letter Samples 98
Unit 13 Job Search Letters 101
13.1 Résumé Writing 101
13.2 Examples of Résumé 103
13.3 Cover Letter 107
13.4 Cover Letter Practice[1] 108
13.5 Cover Letter Practice[2] 109
13.6 Types of Job Search Letters 110
13.7 Job Advertisements 112
13.8 Action Verbs 115
Unit 14 Job Interviews 116
14.1 Interview Process 116
14.2 Interview Preparation 117
14.3 Questions Often Asked by Interviewers 119
14.4 Questions Asked of Interviewer 121
14.5 Rejections Are Learning Opportunities 122
14.6 Responding to Job Offers 123
Unit 15 Oral Presentations 125
15.1 Opening a Presentation 125
15.2 Developing a Presentation Topic 127
15.3 Completing a Presentation 129
15.4 Examples of Presentation 131
15.5 Structuring a Presentation 132
15.6 Holding a Meeting 133
15.7 Presentation Voice Practice:Using Your Voice 134
Unit 16 Clarity in Business Expressions 136
16.1 Confusing Words 136
16.2 Common Expressions[1]:with Take 137
16.3 Common Expressions[2]:with In 138
16.4 Common Expressions[3]:Make or Do? 139
16.5 Word Formation[1] 140
16.6 Word Formation[2]:Opposites 143
16.7 Choose the Modifiers[1]:Adjectives 144
16.8 Choose the Modifiers[2]:Adverbs 145
16.9 Idioms[1]:Color Idiom 146
16.10 Idioms[2] 147
16.11 British English vs.American English 148
Answer Key 153
Highlights in English and Chinese各章重难点词汇（中英文） 167
Further Reading 189