实用商贸英语 词汇与句型应用PDF电子书下载

Unit 1 Business and Company 1

1.1 Business Organizations 2

1.2 Setting up a Business:Knowing Your Overheads 3

1.3 Business Sales Force 4

1.4 Business Word Groups 5

1.5 Building Business Phrases[1]:Verb+Noun 6

1.6 Building Business Phrases[2]:Adjective+Noun 7

1.7 Building Business Phrases[3]:of Expressions 8

1.8 Building Business Phrases[4]:Two-word Expressions 9

Unit 2 Operation in the Office 10

2.1 Staff 11

2.2 Becoming a Manager 12

2.3 Word Selection in Contexts 13

2.4 Increasing Efficiency 14

2.5 The Electronic Office 15

2.6 Time Metaphors 16

Unit 3 Finance 17

3.1 Who's Who in Finance 17

3.2 Which Is Which in Finance 18

3.3 Financial Documents 19

3.4 Common Acronyms and Abbreviations 20

3.5 Key Terms in Financial Planning 21

3.6 What's a Master Budget 21

3.7 Working Out the Break-even Point 22

Unit 4 Accounting 23

4.1 Accounting 24

4.2 Taxation 25

4.3 Word Partnerships—Tax 26

4.4 Pay 27

4.5 Popular Accounting Terms[1] 28

4.6 Popular Accounting Terms[2] 29

Unit 5 Banking 30

5.1 Key Terms in Banking 31

5.2 Banking Services[1] 32

5.3 Banking Services[2] 33

5.4 Cash Terms 35

5.5 Borrowing and Lending 36

5.6 Interest Rates 37

5.7 Liquid Metaphors[1] 38

5.8 Liquid Metaphors[2] 39

Unit 6 Investments ＆ Stocks 40

6.1 What Are Stocks or Shares 40

6.2 Key Terms in Stocks 41

6.3 The Stock Market 42

6.4 Investments 42

6.5 Market News 44

6.6 Market Price Idioms 45

Unit 7 The Economic Environment 46

7.1 Understanding News Reports[1] 46

7.2 Understanding News Reports[2] 48

7.3 Managing the Economy 49

7.4 Economic Performance 50

7.5 Media Idiomatic Expressions—Colorful Language 51

7.6 Basic Economic Terms 52

7.7 The Business Cycle 53

7.8 Phrasal Verbs—Recession 54

Unit 8 Marketing 56

8.1 Marketing Principles 56

8.2 The Seven P's 57

8.3 Buying Behavior 57

8.4 Marketing Planning[1] 58

8.5 Marketing Planning[2] 58

8.6 A New Market 59

8.7 The Marketing Mix 60

8.8 Marketing Forecasting[1] 61

8.9 Marketing Forecasting[2] 62

8.10 Key Planning Terms 63

8.11 Choose the Marketing Words 64

Unit 9 Costing ＆ Pricing 65

9.1 Costing Word Partnerships 66

9.2 Costs 67

9.3 Identifying Costs 68

9.4 If the Price Is Right 69

9.5 Pricing Strategy[1] 70

9.6 Pricing Strategy[2] 70

9.7 Pricing-Strategy[3] 71

9.8 Pricing Policy 72

9.9 Price Fixing 73

9.10 Aggressive Pricing 74

Unit 10 Advertising and Promotion 75

10.1 Planning Advertising 76

10.2 Advertising[1] 77

10.3 Advertising[2] 78

10.4 Advertisements 79

10.5 Types of Promotion 80

10.6 Strategies of Promotion 81

10.7 Public Relations 82

Unit 11 International Trade 83

11.1 Import ＆ Export 83

11.2 International Trade 84

11.3 Enquiry and Quotation 85

11.4 Customs 86

11.5 Payments in International Trade 87

11.6 Import ＆ Export Abbreviations 88

11.7 Shipping 88

11.8 Distribution 89

Unit 12 Business Letters 90

12.1 Business Letter Writing Stages 90

12.2 The Format of Business Letters 92

12.3 To Open and Close a Letter 93

12.4 Identifying Letter Sections 94

12.5 Composing Business Letters 95

12.6 Business Letter Samples 98

Unit 13 Job Search Letters 101

13.1 Résumé Writing 101

13.2 Examples of Résumé 103

13.3 Cover Letter 107

13.4 Cover Letter Practice[1] 108

13.5 Cover Letter Practice[2] 109

13.6 Types of Job Search Letters 110

13.7 Job Advertisements 112

13.8 Action Verbs 115

Unit 14 Job Interviews 116

14.1 Interview Process 116

14.2 Interview Preparation 117

14.3 Questions Often Asked by Interviewers 119

14.4 Questions Asked of Interviewer 121

14.5 Rejections Are Learning Opportunities 122

14.6 Responding to Job Offers 123

Unit 15 Oral Presentations 125

15.1 Opening a Presentation 125

15.2 Developing a Presentation Topic 127

15.3 Completing a Presentation 129

15.4 Examples of Presentation 131

15.5 Structuring a Presentation 132

15.6 Holding a Meeting 133

15.7 Presentation Voice Practice:Using Your Voice 134

Unit 16 Clarity in Business Expressions 136

16.1 Confusing Words 136

16.2 Common Expressions[1]:with Take 137

16.3 Common Expressions[2]:with In 138

16.4 Common Expressions[3]:Make or Do? 139

16.5 Word Formation[1] 140

16.6 Word Formation[2]:Opposites 143

16.7 Choose the Modifiers[1]:Adjectives 144

16.8 Choose the Modifiers[2]:Adverbs 145

16.9 Idioms[1]:Color Idiom 146

16.10 Idioms[2] 147

16.11 British English vs.American English 148

Answer Key 153

Highlights in English and Chinese各章重难点词汇（中英文） 167

Further Reading 189