Chapter 1 Business reception 商务接待 1
Unit 1 Picking Up the Client at the Airport 机场接人 1
Unit 2 Accommodating the Client 安排住所 6
Unit 3 Factory Tours 参观工厂 9
Unit 4 Entertaining the Client 款待客户 13
Unit 5 Presenting Gift 礼尚往来 18
Unit 6 Seeing Off the Client 送别客户 20
Chapter 2 Business Marketing 市场营销 22
Unit 1 Market Research 市场调研 22
Unit 2 Advertising and Promotion 广告宣传 25
Unit 3 Product Launch 产品发布 31
Unit 4 Promoting Sales 产品促销 34
Unit 5 After-Sale Service 售后服务 41
Unit 6 Sale and Distribution 销售情况 45
Chapter 3 About Exhibition 有关展会 47
Unit 1 Planning an Exhibition 会展筹划 47
Unit 2 Preparation for Exhibition 展前准备 49
Unit 3 Reception at the Hall 展台接待 57
Unit 4 After the Show 展后事宜 63
Unit 5 Attending the Trade Show 参加外展 67
Chapter 4 Foreign Trade 对外贸易 69
Unit 1 Establishing Business Relations 建立商贸关系 69
Unit 2 Calling for Bids and Tenders 招标与投标 74
Unit 3 Inquiry， Quotation and Counter-Offer 询盘、报盘和还盘 79
Unit 4 Order and Delivery 订购与交货 84
Unit 5 Logistics and Transportation 物流运输 91
Unit 6 Barter Trades 易货贸易 94
Unit 7 Compensation Trade 补偿贸易 96
Unit 8 Processing Trade 加工贸易 102
Unit 9 Trade Mark， Copyright and Patent 商标、版权和专利 105
Unit 10 Letter of Credit 信用证 110
Unit 11 Credit and Financing 贷与融资 115
Unit 12 Customs Entries and Duties 海关申报及关税 120
Unit 13 Import and Export 进口与出口 125
Chapter 5 Business Negotiation 129
Unit 1 Price 价格 129
Unit 2 Quality and Quantity 质量和数量 135
Unit 3 Commission 佣金 138
Unit 4 Packing 包装 142
Unit 5 Agency 代理 147
Unit 6 Insurance 保险 152
Unit 7 Shipment 装运 156
Unit 8 Payment 支付 162
Unit 9 Technology Transfer 技术转让 166
Unit 10 Contract Terms 合同条款 172
Unit 11 Establishing Joint Venture 合资企业 180
Unit 12 Claims 索赔 185
Unit 13 Arbitration 仲裁 192
Unit 14 Inspection 商品检验 199
Chapter 6 Conference and Meeting 商务会议 203
Unit 1 Arranging for the Meeting 安排会议 203
Unit 2 Setting Agenda 设定议程 206
Unit 3 Beginning the Meeting 会议开始 208
Unit 4 Free Discussion 会议讨论 214
Unit 5 Presentation 演讲 222
Unit 6 Closing the Meeting 结束会议 228
Unit 7 After the Conference 会后事务 231
Unit 8 Making Appointment 订约会 234
Chapter 7 Human Resources 人力资源 239
Unit 1 Employment and Interviewing 求职面试 239
Unit 2 Signing an Employee Contract 签订劳动合同 262
Unit 3 Staff Training 员工培训 264
Unit 4 Promotion and Demotion 升职与降职 268
Unit 5 Personnel Transfer 人事调动 273
Unit 6 Fire，Quit and Retirement 解雇、辞职与退休 276
Unit 7 Salary and Bonus 工资与奖金 285