Unit One Business Letter Writing:An Introduction 1
1.1 Essentials of Business Letter-writing 3
1.2 The Structure of Business Letters 8
1.3 The Layout of Business Letters 14
1.4 Characteristics of Business Letter-writing 18
1.5 Envelope Addressing 20
本章小结 22
复习思考题 22
补充阅读 24
Unit Two Establishing Business Relations 28
2.1 Channels to Know Potential Customers 30
2.2 Letters of Status Inquiry and Reply 31
2.3 Letters of Establishing Business Relations Letters—First Inquiry 39
2.4 Writing a Reply Letter 43
常用外贸词汇及句型 44
本章小结 47
复习思考题 48
补充阅读 50
Unit Three Enquiries,Quotations,Offers and Counter-offers 54
3.1 Letters about Enquiries 55
3.2 Letters about Quotations and Offers 63
3.3 Letters about Counter-offer and Declining Orders 71
常用外贸词汇及句型 79
本章小结 84
复习思考题 84
补充阅读 87
Unit Four Conclusion of Business 88
4.1 Letters about Acceptance 89
4.2 Letters about Sales Confirmation and Contracts 94
常用外贸词汇及句型 101
本章小结 104
复习思考题 104
补充阅读 107
Unit Five Terms of Payment 110
5.1 Letters about Discussing Terms of Payment 111
5.2 Letters about Usual Terms of Payment 117
常用外贸词汇及句型 125
本章小结 128
复习思考题 129
补充阅读 130
Unit Six Letter of Credit 132
6.1 Letters about Discussing the Issuance of L/C 134
6.2 Letters about Amending the L/C 139
6.3 Letters about Extending the L/C 143
常用外贸词汇及句型 146
本章小结 148
复习思考题 148
补充阅读 150
Unit Seven Packing and Shipment 154
7.1 Letters about Packing 155
7.2 Letters about Discussing Terms of Shipment 160
常用外贸词汇及句型 167
本章小结 173
复习思考题 173
补充阅读 175
Unit Eight Insurance 178
8.1 Letters about Discussing Terms of Insurance 179
8.2 Letters about Effecting Insurance 185
常用外贸词汇及句型 190
本章小结 196
复习思考题 196
补充阅读 199
Unit Nine Agency 201
9.1 Steps of Writing Letters of Agency 203
9.2 Sample Letters of Discussing Agency and Reply 205
9.3 Agency Agreement 210
常用外贸词汇及句型 216
本章小结 217
复习思考题 217
补充阅读 219
Unit Ten Complaints and Claims 224
10.1 Letters about Complaints 226
10.2 Letters about Claims 230
常用外贸词汇及句型 243
本章小结 246
复习思考题 246
Appendix 248
A.1 MT700 L/C 248
A.2 常用外贸英语术语 253
A.3 常用世界港口中英文对照 260
A.4 常用运输标志及其含义 271
参考文献 272