Chapter1 Business Communication商务沟通Unit 1 Meeting Guests at the Airport接机 2
Unit 2 Greetings问候 8
Unit 3 Introduction介绍 14
Unit 4 Receiving Visitors接待来客 19
Unit 5 Calling on Customers拜访客户 24
Unit 6 Departure离开 31
Chapter2 Daily Business日常商务 38
Unit 1 Making Calls打电话 38
Unit 2 Arranging Appointments安排约会 44
Unit 3 Sending and Receiving Faxes收发传真 50
Unit 4 Disposing Business Letters处理信函 54
Unit 5 Filing Documents文件管理 57
Unit 6 Business Meetings商务会议 62
Chapter3 Business Affairs商贸业务 70
Unit 1 Inquiry询盘 70
Unit 2 Offer发盘 77
Unit 3 Counter-offer还盘 83
Unit 4 Order下订单 90
Unit 5 Terms of Payment付款方式 95
Unit 6 Contract合同 101
Chapter4 Foreign Trade对外贸易 110
Unit 1 Agency代理 110
Unit 2 Joint Venture合资企业 118
Unit 3 Compensation Trade补偿贸易 125
Unit 4 Processing and Assembling Trade加工与装配贸易 132
Unit 5 Tender招投标 139
Unit 6 Technology Transfer技术转让 145
Chapter5 Marketing营销 154
Unit 1 Products Recommendation产品推荐 154
Unit 2 Market Research市场调研 161
Unit 3 Advertising广告 167
Unit 4 Sales Promotion促销 177
Unit 5 After-sale Service售后服务 183
Unit 6 At the Exhibition在展会上 189
Chapter6 Business Activity商务活动 196
Unit 1 Company Tour参观公司 196
Unit 2 Invitation to Dinner宴请 203
Unit 3 At the Dinner在宴会上 207
Unit 4 Sightseeing观光 213
Unit 5 Recreational Activities娱乐活动 220
Unit 6 Shopping购物 225