Chapter 1 Business Letter Writing 1
1.1 Introduction 2
1.2 The Principles of Effective Business Writing 2
1.3 The Style and Tone of Business Letter Writing 6
1.4 Good-news Letters and Bad-news Letters 9
Vocabulary ＆ Notes 12
Exercises 15
Chapter 2 Business Letters,Faxes and E-mails 19
2.1 Introduction 20
2.2 Formats of Business Letters and Envelope Addressing 20
2.3 The Common Components of a Business Letter 25
2.4 Business Faxes and E-mails 31
Vocabulary ＆ Notes 35
Exercises 37
Chapter 3 Establishing Business Relations 41
3.1 Introduction 42
3.2 Specimen Letters 42
3.3 Writing Guidelines 46
3.4 Language Focus 47
Vocabulary ＆ Notes 50
Exercise 53
Chapter 4 Enquiries and Replies 59
4.1 Introduction 60
4.2 Specimen Letters 61
4.3 Writing Guidelines 65
4.4 Language Focus 66
Vocabulary ＆ Notes 69
Exercises 72
Chapter 5 Offers and Counter-offers 77
5.1 Introduction 78
5.2 Specimen Letters 79
5.3 Writing Guidelines 83
5.4 Language Focus 83
Vocabulary ＆ Notes 85
Exercises 90
Chapter 6 Sales Promotion and Follow-ups 95
6.1 Introduction 96
6.2 Specimen Letters 96
6.3 Writing Guidelines 100
6.4 Language Focus 102
Vocabulary ＆ Notes 104
Exercises 107
Chapter 7 Orders and Acknowlegements 113
7.1 Introduction 114
7.2 Specimen Letters 115
7.3 Writing Guidelines 119
7.4 Language Focus 119
Vocabulary ＆ Notes 122
Exercises 124
Chapter 8 Terms of Payment(Ⅰ) 129
8.1 Introduction 130
8.2 Specimen Letters 131
8.3 Writing Guidelines 135
8.4 Language Focus 137
Vocabulary ＆ Notes 139
Exercises 142
Chapter 9 Terms of Payment(Ⅱ) 149
9.1 Introduction 150
9.2 Specimen Letters 151
9.3 Writing Guidelines 155
9.4 Language Focus 155
Vocabulary ＆ Notes 157
Exercises 161
Chapter 10 Packing and Marking 166
10.1 Introduction 167
10.2 Specimen Letters 168
10.3 Writing Guidelines 171
10.4 Language Focus 173
Vocabulary ＆ Notes 174
Exercises 177
Chapter 11 Shipment 182
11.1 Introduction 183
11.2 Specimen Letters 184
11.3 Writing Guidelines 188
11.4 Language Focus 189
Vocabulary ＆ Notes 191
Exercises 195
Chapter 12 Cargo Transport Insurance 200
12.1 Introduction 201
12.2 Specimen Letters 202
12.3 Writing Guidelines 206
12.4 Language Focus 207
Vocabulary ＆ Notes 208
Exercises 212
Chapter 13 Complaints and Adjustments 217
13.1 Introduction 218
13.2 Specimen Letters 218
13.3 Writing Guidelines 223
13.4 Language Focus 224
Vocabulary ＆ Notes 228
Exercises 231
Key to Exercises 236
References 262